SEO-Focused Web Content Writers
Archive for November, 2010
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5 Steps To Create Content That Converts…& Increases Your SEO
Nov 15th
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Getting “found” online is the end goal of your content and SEO initiatives, in addition to the conversion of your web visitors into customers too, of course.
And it really wasn’t all that long ago that you could effectively grow your business or share your ideas online by “interrupting” prospective customers with Push methods such as banner advertising, unsolicited email messages, or other off-line (and old school!) methods like cold calling. But business people grew weary of being targeted by outbound marketing and promotions long ago, and the technologies in use today have become far better at blocking these methods.
Businesses and people in general have also changed the way that they shop and learn, primarily utilizing search engines, social networking sites and blogs to find the information that they need. “Pull” or inbound marketing helps companies take advantage of these shifts by helping them get found by customers in the natural way in which they shop and learn. Here are five tips that you can use to help yourself “get found” online:
1. Start with an extraordinary idea
The days of needing a huge advertising budget to spend on marketing and PR to promote your ideas are long gone. Today, truly More >
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Two More Great Small Business Resources
Nov 10th
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In our attempt to provide valuable info, insight and resources to other small business owners, freelance writers and other creatives, and the self-employed, I’d like to share a couple of really great services that I have found and utilized recently.
Some of you may already be “in the know” of these resources already, but if not, I hope these will help you out as you conduct your daily business!
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Need a simple Custom Form on your website?
Try Formstack. It’s free to register for an account, and their interface/dashboard for creating Forms is pretty intuitive and easy to understand, so depending on your technical comfort level you can create your own basic Forms for inclusion on your website. There are multiple levels of service of course, from Enterprise levels of service that can handle 100-1,000 Forms, with unlimited numbers of fields in each, no limit to the number of submissions per month through each Form, and also unlimited amounts of storage available to capture all of your web visitors, and their Form information. For small business owners with much simpler needs, more basic packages are available, including a free account if you need 3 Forms or fewer, each containing no more than 10 More >
How Important Is Bounce Rate As A Metric?
Nov 8th
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Bounce Rate, or the number of web visitors you have that visit just one page - the first one they land on, can be a vital metric to consider when current overall success and conversion rates of your organization’s site.
Bounce Rates can be especially important if:
- You have a sales or conversion process which requires the user to follow through multiple pages on your site.
- Exploration of your site is important to your goals.
- You are trying to turn new visitors into loyal readers or customers.
- Yours is a retail site and you want people to shop around and make purchases.
- Your homepage is not inducing further clicks, particularly if it contains blog excerpts or other ‘teaser’ content.
So what are some causes of a high Bounce Rate?
Your keywords and content could be mismatched. In cases where visitors are coming from search engines, a high bounce rate may mean that the keywords they used and the content they found when they arrived on your site aren’t aligned - so the page they landed on doesn’t meet their expectations in some way.
The best way to address this is to take the time to analyze your keyword traffic and make sure your pages More >