SEO-Focused Web Content Writers
Archive for December, 2010
Marketing During Challenging Times
Dec 13th
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May you live in interesting times.
Is that ancient expression a blessing or curse? I suppose it all depends on how you define “interesting” and more importantly how you respond and adapt to it.
`If you define interesting to mean unpredictable, challenging and/or threatening, then we clearly live in interesting times. Business these days is more like shooting the rapids in a rubber raft than canoeing in a duck pond.
It’s too easy to be mesmerized by the danger of capsizing. If you focus on the rocks, that’s where you will go. The secret is to look for and steer to the high water and paddle like crazy.
Survival is Never the Goal
If you set your sights on surviving you could slip and sink. If you set your target as thriving then you just might flourish.
How do you thrive in these turbulent waters?
Marketing is the culmination of all the messages and communication that you and your staff send. In fact, your staff sends more powerful marketing messages than all the advertising in the world could ever do. Thus, marketing becomes the end result of almost every business decision you make.
Think Long Term
You should never make knee-jerk decisions - especially about your business strategy. Gather More >
How Social Media Is Changing Everything - Chatting With The Photo Comment Feature On Facebook
Dec 8th
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As I thought of a topic for this week’s blog, I was immediately drawn to an experience I recently had online between myself and my Mom on Facebook. She is still fairly new to Facebook, like so many others, but has made lots of connections since joining, and is beginning to use the network more frequently. (This makes perfect sense, since the fastest growing segment of Facebook is women aged 55 and older!) And the interaction that I had with her showed me the huge, growing potential of social networks.
I had posted a few photos of myself and friends on my FB page from the previous night, of us and the guys from Jackopierce, a great two-man band that we like to check out whenever they come to town. Shortly thereafter, my Mom posted a Comment on one of the photos, which I then instantly was alerted to and read. So I wrote back. And before we knew it, we were having a back and forth discussion on the Photo Comment section of Facebook! (She invited me over for dinner, which was delicious by the way…)
Now why do I bring this up? Because it is a perfect example of the More >
25 Sources To Find Content For Your Next Blog Post
Dec 6th
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If you’re a blogger, you already know that sometimes the hardest thing to do is come up with new content for your blog. Finding ideas for your blog (especially if you regular publishing schedule like we do – at least one post a week on Mondays) can often lead to you not blogging at all, because you start hitting the wall when it comes to finding topics to blog about. So I thought you might find it useful to share 25 ways to use the web to find fresh content for your blog. And of course, most of these tips work just as well with creating content for your E-newsletter, email marketing, website copy, article marketing campaign, etc!
Blog Comments
1. Using a plug-in like CommentLuv allows your commenter to share their most recent post. I’ve seen blog titles that have intrigued me and clicked through to read, which then have given me ideas for a post of my own.
2. If you see a comment that really resonates and offers a unique viewpoint, contact the poster directly and ask if they’d like to guest for you and expand on their original comment. Very often they will say yes!
3. Similar to above, if More >