As I thought of a topic for this week’s blog, I was immediately drawn to an experience I recently had online between myself and my Mom on Facebook. She is still fairly new to Facebook, like so many others, but has made lots of connections since joining, and is beginning to use the network more frequently. (This makes perfect sense, since the fastest growing segment of Facebook is women aged 55 and older!) And the interaction that I had with her showed me the huge, growing potential of social networks.

I had posted a few photos of myself and friends on my FB page from the previous night, of us and the guys from Jackopierce, a great two-man band that we like to check out whenever they come to town. Shortly thereafter, my Mom posted a Comment on one of the photos, which I then instantly was alerted to and read. So I wrote back. And before we knew it, we were having a back and forth discussion on the Photo Comment section of Facebook! (She invited me over for dinner, which was delicious by the way…)

Now why do I bring this up? Because it is a perfect example of the utility of social media, and how it is fundamentally changing the way that people communicate. Did the designers of this Facebook function plan on people using the Comment section in this way? Maybe, but maybe not. But the fact is that each of these capabilities and options, not just in Facebook but also the unique features contained within Twitter, LinkedIn, various Google platforms, social bookmarking services, even MySpace and Friendster at the beginning of the social media revolution – are giving us all communication options that we’ve never had before.

And that’s the real story – the fact that interactive, instant communication is now becoming the norm, across all platforms.

It’s an exciting time to be in my business, as the many social as well as business applications and functions of these networks are just being discovered and utilized.

Who knows where they will go next, and what impact they will have on how business, marketing and promotions are done…not to mention how they are shaping our global society and culture?

If you would like more information on how you and your company can take advantage of the tremendous business opportunities within social media, please visit our Social Media Services page.