Click here to see a very interesting chart showing where companies spend their online marketing dollars, on average, in 2011..

As expected, Business to Consumer (think “retail” companies for the most part) spend more on Pay per Click (PPC). The ROI numbers may absolutely justify this, but they should remember…PPC ends the minute you stop paying for it, SEO based on quality web content lasts forever!

But a couple other questions arise:

1) Who are the 16.3% and 8% of companies that spend nothing on any of these categories? (It does make sense for a number of companies, such as small one-man shops, or folks who get gov’t contract work, etc.)

2) Is social media a productive use of dollars for all of these companies? For some products, services and industries, spending $$ on social network marketing is more about ego than it is about real ROI…there are just some companies that no one wants to connect to, regardless (think “funeral homes”, HA).

The takeaway is that for most companies – regardless of what they sell or service they provide – should be allocating some of their marketing dollars on building up their website, writing and sharing articles on their industry, and distributing other quality web content on the web. Soon the yellow pages and even online directories will be completely replaced by Google or other search engine inquiries.

Will your potential customers find you, or just your competition?


We can provide you with a SEO-focused, web content plan with our recommendations for free, whether you decide to use our writing services or not. Contact us today to learn more.