3) Your Links Are Important!

So you’ve gotten your recipient to open and view your E-newsletter with your subject line and offer. But are they clicking your links? That’s the real purpose of course!

You know by now that your E-news needs to be rich in links. It doesn’t cost you anything to include links within your content, and you have much to gain. Make sure your links are relevant to what you are trying to communicate, of course, but unless the article becomes difficult to read due to an extreme overabundance of links, you should be including them.

So if your E-newsletter has 5 links to your offer, why not try including 5 more – and see if your response increases? And also be mindful of the previous tip, and make sure that many of your links are happening above the fold and not below!

You can then look and compare how many more times the links higher up in your copy are being visited as opposed to the ones that are lower on the page. Then ask yourself a question: Are these the links that matter most to your business? If not, here is another great opportunity to make adjustments to your newsletter, and swap positions for these links!

NEXT TIP: Images