SEO Content Marketing Builds Website Traffic and Revenue
Adding high quality to your website does so many things. It distinguishes you as a leading authority for industry insight and information. It persuades prospective customers with attention-grabbing communication, and encourages them to share via their social media accounts. It signals to Google, Yahoo and Bing that your website is relevant and up-to-date. And it keeps your web content fresh and interesting for website visitors.
Creating Your Content Strategy
To connect and do business with targeted inbound prospects, you need more than simple “content” on your site – you need the right content. Maximizing your site’s traffic potential involves using popular keywords and common phrases customers associate with your products and/or services. But do you know the precise terms your prospective customers use for their searches? How do you discover this information?
– Web designers, developers & novice SEO marketers all too often overlook the crucial phase of proper keyword research and analysis, but this keyword research is a major part of our comprehensive content strategy process
– We research and analyze keywords specific to your website and customer demographics
– We use a number of proprietary search term archives and data sources to review historical query frequency and evaluate competition
– By assessing both search volume and SEO/SEM competition for various phrases & word combinations, we discover strong opportunities for focused inbound leads
– We organize your web content in a logical, cohesive structure
– We can help arrange your website content into an effective layout that delivers the greatest impact while producing the most conversions
Search Engine Optimization
SEO is at the core of modern online copywriting. We have many years of experience writing for the web, and with SEO in mind.
– We deliver copy that captivates readers and the attention of search engines
– We focus on consumer relevance while always considering keyword density
– Our web content and blogging services all follow “best-practice” SEO, including title tag optimization, anchor text links, meta description, meta keywords, image alt text
How Hat Trick Associates Can Help
Our writers produce professionally written materials of the highest quality for your new or existing site
– We write engaging marketing messages that result in sales conversions and your content being shared socially
– Whatever your writing needs are for your website, Hat Trick Associates can deliver.
– We also provide full social media account setup and management, email marketing, PPC and landing pages, press releases, ad copywriting for physical marketing pieces and much more
Contact us to learn more about the many services we can offer you to help your business become more successful online.