Online Marketing for Local Business
Posts tagged SEO
SEO is Most Important Marketing Method For Any Website
12 years
by jhaynes
in Uncategorized
The importance of good SEO (search engine ranking) for your website – built upon a foundation of well-written, high quality content – can’t be overstated or overlooked by your company if you want to be found when customers Google search for a business just like yours…
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The Last Generation With Backpacks – The End of Print Media?
13 years
by jhaynes
in Uncategorized
I recently read this very interesting article on CNN Money, on the introduction of iPads as well as the “one computer per child” concept into today’s schools.
The article cited research that was quite eye-opening in regards to the digitization of modern schools.
A recent survey of 25 educational technology directors at a conference on integrating technology in the classroom found some interesting results regarding digital computing in the classroom.
The findings included:
- 100% of schools were testing or deploying iPads in their schools. 0% were testing or deploying Android tablets
- Their schools currently have an average of one computer for every 10 students
- Nearly half (12) expect to eventually deploy one computer per child; two of their schools already do
- More than a third (9) expect to deploy one tablet per child; 16% within the next 5 years; one school already does
Given the huge problems facing America’s schools, this is a slender thread on which to base a vision of broad educational reform. But these trends represent a profound shift in how students will be educated in the years and decades ahead. It also highlights the absolute need for the strongest web presence possible for businesses that wish to succeed with these students as they grow into adulthood.
Piper Jaffray’s Gene Munster, who conducted the survey, quotes outgoing Apple retail chief Ron Johnson, who has suggested that the current crop of students might be “the last generation with backpacks.”
It’s common wisdom to assume that digital technology and the Web will become ubiquitous sometime in the future, but these latest findings clearly show that the complete replacement of all print copy can already be seen on the horizon.
In addition to the classroom, the plummeting rate of magazine and newsprint subscriptions, and the steady decreases in the purchase of physical books thanks to various e-readers and smart phones, point directly to a time in the near future when print becomes completely obsolete. As these students mature they will have very little exposure to printed materials in general, making this communication and advertising medium a relic of a not-so-distant past.
The takeaway is:
There has never been a more critical time to focus time and resources towards your overall web presence, the SEO rankings of your website, and the creation of social media campaigns for your company.
The very survival of your business may depend on these factors far more quickly than you have recognized, or addressed.
Maximize Your Web Content
013 years
by jhaynes
in Uncategorized
We’ve made the case several times that a challenging economy is probably the worst time to slash your online marketing efforts.
And for those following this sound advice, it also makes sense to optimize every piece of web content that you produce and publish, both from a sales conversion and SEO standpoint.
Though it may seem like common sense, many authors forget to figure out what they’re trying to say before they start writing, and thus waste resources creating content that doesn’t achieve its potential or goals. Here are some tips to maximize your web writing:
Tip #1 – Create an Outline
Outlines are useful tools for giving your article or webpage structure, but if you’re not a big fan of outlining, at least answer the following questions before you start writing:
Who am I writing for? What’s my ideal audience?
What do I want my readers to learn from this article?
How will I explain/prove my point?
Tip #2 – Be Informative
Readers seek informative content, so provide the “give” in your article body and leave the “take” for your Resource Box or website. The quality of your information should make a good impression by providing value to the reader, not leaving them wanting more. Resist the temptation to sell in your articles.
Tip #3 – Share Your Experience…
You’re an expert in your field or niche, your readers are not. Don’t worry about making your writing sound smart, just think of some questions your readers will have and then answer them. Use article templates to help you structure the information in your article and generate new ideas.
Tip #4 – …But Not All At Once
You have a lot of knowledge, so you’re understandably excited to share it. But be careful not to overwhelm your readers. Break up large topics into smaller components, in separate articles. This gives you more articles to write and won’t scare readers with extremely long articles.
Tip #5 – Consider Hiring a Ghostwriter
Weigh your options. Is your business better served if you outsource the article writing (or blogging, newsletter or web content writing) and focus on other aspects of your business instead? Return on Investment is all about taking your available resources and using them in the most effective way. This is especially true during tough economic times, when the reduced overhead of freelance partners has the biggest financial impact.
It doesn’t matter how big your business is, or if you’re from New York, Boston and Washington DC to Los Angeles, San Fransisco and Vancouver, Hat Trick Associates can help you build your web content online. (If you happen to be from one of these cities, the fact that I included your hometown might be a reason you found this page, for example!) Contact us to learn more about how your website content / text can help your customers find you, too.
