SEO-Focused Web Content Writers
Web Content Development And Trends
Content Should Come With a "Born On" Date
Feb 15th
It is important to remember that being relevant online is not the result of an “event” or singular campaign, but a continual, ongoing effort.
Your site may be listed as one of the top search results right now, but that’s no guarantee it will stay there.
If your website isn’t being continually updated with new, fresh content, (eventually) the search engines will simply move on to sites with newer information. Ideally, this means you’ll have new content on your site every time the search engine crawler (an automated program used by search engine companies to review websites) visits.
This can be as simple as quickly updating an old post or page. Just make sure something is different. This shows that your site is being actively monitored and managed, which is obviously a good thing.
This ensures that the crawler will have fresh content to index and new links to explore. Thus, it will never see your site as stale and decide to drop it from the rankings.
You Don't Need a Fortune to Compete Online
Feb 8th
I was kinda disappointed by the ads on the Super Bowl this year. The game itself was at least competitive and fairly entertaining (for a hockey fan), but nothing really stood out as a “great” commercial. I’ve always been amazed that companies can spend so many millions of dollars on just 30 seconds of airtime. Yes, lots of people are watching. (Are they paying attention…or drinking & eating? Well, the TV is on at least.) But I questioned if there were better ways to spend the dough.
Most of the companies that buy ad time during the big game are huge consumer goods-type companies, the kind that can afford to do all sorts of “real” promotion during the year…and then tack on a big SB ad for good measure. For the other 99% of businesses, there are far more effective options for spending a million advertising dollars.
The great news is that you don’t need a huge advertising budget to spend on marketing or PR to share your ideas or your offerings anymore. The Internet has leveled the playing field for most. With great content, some well placed SEO dollars, a great viral video or some effective email list and/or social network building, More >
So How Many Blogs Are There, Anyway?
Feb 1st
I’ve been searching recently to answer a question that many who are considering new online programs have asked: Just how many blogs are there, anyway?
Let us start by saying that hard, reliable data is difficult to find! Many of the services or engines that track individual blogs, especially Google, don’t share their information. Even for those that do share data, it’s still impossible to know if their lists are all-inclusive, or how many “dead” and zombie, or “sleeping” blogs they contain.
“Dead” means just what you probably think it means - the blog has been permanently abandoned or discontinued. Unfortunately, this is the fate of many blogs.
Zombie or “sleeping” blogs are terms I just made up, because they seem to fit so nicely - blogs that are temporarily dormant, but will be revived by their owners at some point in the future.
So, you want a number, right?
Well, the current estimates say there are about 450 million “active” English language blogs right now, but that number varies according to the source. Technorati estimated over 200 million blogs at the start of 2009, with exponential growth since then.
Of course these numbers change every day however, as new blogs are started by the thousands (or More >