SEO-Focused Web Content Writers
Web Content Development And Trends
Facebook Marketing Strategies and You
May 10th
Unless you’ve been living in a cave for the past 4 years, and my dear readers certainly have not, you already know how popular and widely used Facebook is today.
Just a couple of years back, and you had to relentlessly encourage family and friends to join this social network (probably not long after others had convinced YOU to join). Nowadays, it’s rare to find someone who isn’t on Facebook.
At last count, Facebook had over 350 million users, and this number is continuing to grow as those final stragglers jump in. Facebook overtook MySpace as the number 1 social networking website on the planet early in 2009, and is now just behind Google in terms of online traffic. So it’s not hard to understand just how important Facebook marketing has become for websites and brands everywhere.
It’s A “No Pitch” Zone
One of the most critical things to remember about social media is that they are NOT places to blatantly or endlessly pitch your brand, product or service. Do this, and you won’t be gaining any favor from most social media users, will get largely ignored, and may even receive bad reviews.
Social media is actually better used for building relationships with potential customers More >
Don't Be Scrooge With Outbound Links on Your Website
May 5th
So, you’ve worked hard to get visitors to your web site. I know. (I’ve worked rather hard to get YOU to read THIS.)
And now you’re asking if you should provide outbound links. Well, should you?
What if visitors leave via those links, and then never come back? It’s a concern that many business owners and newer website administrators or writers have.
But let me tell you a secret: Visitors leave when they’ve seen enough. Period.
When they have read (or glanced at) your article or articles; whether they have read an interesting tid bit or have read every last word, they leave. Nothing you can do will stop this. Trying to box them into your site won’t stop them from leaving.
Besides, the truth is that many visitors aren’t even relevant to your objectives - as some of you reading this are undoubtedly to mine - so you might as well provide them with helpful directions or a pathway to a more appropriate web site. Who knows, maybe they WILL be quite relevant to your business later on, and will remember your usefulness?
Does this mean you link to direct competitors, or have outbound links all over the page? Certainly not. But spreading a little love More >
How to Increase the Life Expectancy of Your Online Content
Apr 26th
Go Green - Evergreen, that is! You can greatly increase the life expectancy of your online content by remembering to write in a “timeless” manner.
Writing a regular stream of fresh articles is critical to your article marketing (or blogging) success. However, it’s also important to make your articles as “evergreen” as possible, with content that stays fresh and useful long after you publish it. Being sensitive to how your articles could be read in the upcoming years will help keep them from eventually becoming stale, irrelevant pieces of text.
Most publishers that you are trying to attract with your articles prefer evergreen content as well, for a very clear reason. Evergreen content makes your articles (or postings) more useful to their readers for a longer period, and they can spend less of their own time pulling out stale content. So if done correctly, your articles might live on for years and years on a publisher’s website.
So How to Increase Your Evergreen Factor?
Remove the Time Element - Notice how the evergreen title below drops the year reference? Be sure to remove any time-specific references in the body copy, too.
Stale: “Hot Summer Fashion Trends in 2010″ Evergreen: “Hot Summer Footwear Trends: Flip-Flops vs. More >