Article Marketing is a very effective way to promote your company, brands, and products and services, and one we haven’t talked about in a while. Essentially anything resembling a press release can be sent to many distribution outlets online (our favorite PR Log, which like many other platforms is a free service/website). An interesting article or story could find itself literally anywhere after submission to this website and other similar ones, as your release will be shared with hundreds of outlets, and can be picked up by news services, newspapers, online new aggregators, anyone. After your submission to press release distribution sites, consider posting on one of the popular article directories. Once again, our favorite at Hat Trick Associates is Ezine Articles.

What is the benefit of these distribution services? Well, as noted the hope is that the article or story will be shared all over, and that potential customers or clients will find it online and read it. But there is another benefit. Every time the release is shared online, the backlinks contained within the article that direct back to your website are GREAT for SEO purposes. But there are some rules you should follow when adding these valuable backlinks in your More >