You have already heard us talk about how important your web content is. Great content can convert sales or inquiries from the current visitors to your site, and can also influence how many future visitors that you will have. And this website is filled with ways that you can create content. But for those on a tight budget, or for those that simply have enough time and desire to write content themselves, what are some ways you can use what you ALREADY have within your website?

Start by observing the content around you already. Take a look around your office, your branch or retail location. See any brochures? Sales flyers or media kits? Have you sent any press releases out recently (or even not so recently)? Do you publish an annual report? These are all great sources. This information can often be reworked or “repurposed” into web contributions. Create a simple blog within your website, and use what you have as a database of info to get started. Take this information and break it down into manageable bits. Blogs don’t need to be long to be effective!

Content can sometimes even be as simple as your product offerings. Some websites from well-known brands have very little visible copy on their home pages, yet still have great SEO scores – because their brands generate lots of “natural links” to their website.

Another great tactic is to simply publish your own E-Newsletter. Not only do you receive the direct benefit of delivering valuable information directly to your customers or prospects, but you can then take your E-news content and post it on your website or as part your blog. Now your content is working double duty for you!