SEO-Focused Web Content Writers
Posts tagged twitter
Finding Your Customers On Social Networks
May 17th
For most organizations, the conversation of “why” or “should” we do social media has shifted to “where” and “how” do we do social media?
A major component of answering those questions effectively is understanding in which social platforms your customers are already connected and concentrated, because there really is no benefit in beating your customers or clients to the punch this time! Companies need to follow…not lead, their customers across the social networking web.
Maybe your boss thinks none of your customers are on Facebook, but you think they are. How can you prove it?
Or maybe you’re a small-business owner, and know many of your clients or customers are socially connected, but aren’t sure how to find them?
Here are 4 ways to find out where your customers are in social media:
#1: Hire Someone to Tell You
Rapleaf and Flowtown are just two services that reside in the emerging field called “social anthropology”. You provide them with the list of all your customer email addresseses, and they figure out who among your customers is on Facebook, Twitter, LinkedIn and other social media networks; their likes, and other important details.
#2: Analyze Email Behavior
Have you added links to all your social accounts in your emails? Have you added More >
So How Many Blogs Are There, Anyway?
Feb 1st
I’ve been searching recently to answer a question that many who are considering new online programs have asked: Just how many blogs are there, anyway?
Let us start by saying that hard, reliable data is difficult to find! Many of the services or engines that track individual blogs, especially Google, don’t share their information. Even for those that do share data, it’s still impossible to know if their lists are all-inclusive, or how many “dead” and zombie, or “sleeping” blogs they contain.
“Dead” means just what you probably think it means - the blog has been permanently abandoned or discontinued. Unfortunately, this is the fate of many blogs.
Zombie or “sleeping” blogs are terms I just made up, because they seem to fit so nicely - blogs that are temporarily dormant, but will be revived by their owners at some point in the future.
So, you want a number, right?
Well, the current estimates say there are about 450 million “active” English language blogs right now, but that number varies according to the source. Technorati estimated over 200 million blogs at the start of 2009, with exponential growth since then.
Of course these numbers change every day however, as new blogs are started by the thousands (or More >
Prediction for 2010…
Jan 4th
The start of a new year is the time for predictions, so I thought I would venture one of my own for 2010. The topic is a change I think will happen with online networking users, and although this refers to personal use, businesses will probably be affected as well.
A good analogy I’ve heard is that social networking brings far away people closer to you, at the expense of making those close to you further away. This makes sense, because we all have our limit of desired social interactions in a day (or week or month), and time spent talking with the college buddy who lives in Boston is time not spent talking to your much better friend who lives across town.
And after the initial rush of catching up with the high school friend who you haven’t seen in 17 years wears off, you suddenly realize that you really don’t care that they “Took the kids for ice cream this afternoon” or “Chose tiles for the big bathroom remodel project today.”
That’s not meant as a knock on old friends!
But everyone has limited time, and we are asked to do more and more with our finite resources these days.
For an example, More >
