For most organizations, the conversation of “why” or “should” we do social media has shifted to “where” and “how” do we do social media?

A major component of answering those questions effectively is understanding in which social platforms your customers are already connected and concentrated, because there really is no benefit in beating your customers or clients to the punch this time! Companies need to follow…not lead, their customers across the social networking web.

Maybe your boss thinks none of your customers are on Facebook, but you think they are. How can you prove it?

Or maybe you’re a small-business owner, and know many of your clients or customers are socially connected, but aren’t sure how to find them?

Here are 4 ways to find out where your customers are in social media:

#1: Hire Someone to Tell You

Rapleaf and Flowtown are just two services that reside in the emerging field called “social anthropology”. You provide them with the list of all your customer email addresseses, and they figure out who among your customers is on Facebook, Twitter, LinkedIn and other social media networks; their likes, and other important details.

#2: Analyze Email Behavior

Have you added links to all your social accounts in your emails? Have you added More >