SEO-Focused Web Content Writers
High Quality Web Content is Key to SEO
There are a variety of critical things that make you more attractive in search engine results, build relationships with consumers and increase online sales conversions.
We know what matters to Google and develop web content that achieves tangible, ROI-driven results.
We Help Companies Build Website Traffic
The difference between being on the first page of results vs. the second can be worth many thousands of dollars to most companies.
Google ranks websites primarily on the web content posted; how it’s written, tagged, it’s frequency and formatting, the links that it generates, and more.
We know these rules, and how to write and structure in a way that gets Google’s attention and also gets sales conversions - the whole purpose of your website.
Hat Trick Associates offers web content writing that creates exposure and new business online for your company. We have the client recommendations and their results that prove it!
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Why Slashing Your Marketing Now Is Such A Poor Decision
Dec 1st
When you read the news about our current economy, it’s easy to become confused. Is the economy getting better? Standing still? Continuing to decline? I guess it depends on who you ask. And hey, the stock market is doing great! And lots of folks see that as a sign that our economy is on healthy footing. Today someone on CNBC today was even touting “Dow 12,000” by the end of this year. Can you imagine that?
After all we’ve been through that’s hard to believe - starting with the collapse of Lehman Brothers and Bear Stearns, the sub-prime mortgage crisis and credit crunch, and then government takeovers and massive bailouts. Then throw in record unemployment, a weakening dollar, huge government borrowing, and record bank closures. You get the idea. Yes, we were saved from the brink. But things still hardly qualify as “normal” these days. And we are now talking about Dow 12,000?
But what has become crystal clear that some of the challenges that we are currently facing WILL be here for a while. Unemployment is now over 10%, and if you count those that are under-employed or have given up looking entirely, the numbers are significantly higher. Most economists agree More >
The End Of Snail Mail ?
Dec 1st
I just saw on the news that up to 700 Post Office locations may be closed, and service on Saturday may come to an end. The reasons are pretty straightforward – fewer and fewer people are using the postal service, and there isn’t enough revenue.
Most of the time, the only things in my own mailbox are bills or an occasional account statement. And even these items are a vanishing breed, as more folks sign up for online billing options and “E-Statement” products.
It’s hard to speculate what the USPS will look like in 2015 or 2020, but it may be very different than what we all grew up with. Further cuts in service seem inevitable, and the bi-annual postage increases that we have recently come to expect are probably permanent.
Now I guess you could say that these are all “good” developments for someone in my business, which I will broadly refer to as E-marketing. Every new cost increase or service cut simply makes my own product more attractive!
But I think even though it isn’t an immediate threat, it would be quite a shame to see the Post Office go away completely.
Although I haven’t sent a hand-written letter through the mail in More >
The Delicate Balance Between Selling…And Providing Information
Dec 1st
Clients often ask just how “salesy” their E-Newsletter should be. Or, how much emphasis should there be on selling their product or service? First, let me say that there are times when it is completely appropriate to just sell.
What most people are actually discussing in this situation is what I will call “E-promos”, or something very similar to online coupons. A great example would be the neighborhood auto repair shop, offering a $ discount on your next service stop or oil change. In this situation, the email content can focus entirely on the promotion.
But the purpose of this type of communication is far different than that of an actual newsletter. But when I hear or use the term “E-News”, what that means to me is really “value-added”. In other words, unbiased content or information. Literally, news. This concept can seem foreign to some clients. They want (quite understandably) to SELL SELL SELL most of the time! They don’t ever want to shift focus away from directly on their company, their service or product. But the best way I can explain it is this: Most people, regardless which industry or field you are talking about, prefer to deal with those that More >
