High Quality Web Content is Key to SEO
There are a variety of critical things that make you more attractive in search engine results, build relationships with consumers and increase online sales conversions.
We know what matters to Google and develop web content that achieves tangible, ROI-driven results.
We Help Companies Build Website Traffic
The difference between being on the first page of results vs. the second can be worth many thousands of dollars to most companies.
Google ranks websites primarily on the web content posted; how it’s written, tagged, it’s frequency and formatting, the links that it generates, and more.
We know these rules, and how to write and structure in a way that gets Google’s attention and also gets sales conversions - the whole purpose of your website.
Hat Trick Associates offers web content writing that creates exposure and new business online for your company. We have the client recommendations and their results that prove it!
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It's Magic?
Dec 21st
Thinking about a topic for this week’s blog, once again I came across one quite by accident. Joking about my logo, and the *magic* element of my company name and logo, I was suddenly struck by the fact that what I do for clients is really NOT magic. Creating content as a path to online success that is.
That statement is not mean to diminish its importance. As you have read here and elsewhere, content – for your website, your blog, your E-Newsletter, your social media accounts – is more important than ever. And this is not to say that researching and writing and editing and revising and getting approval is an easy process! But I mean to say, if you make the commitment to share
As mentioned in a recent post, it has become increasingly difficult to differentiate yourself on the Internet with technology. There can only be so many Yahoos or Googles online. You’re either one of the huge fish, or one of the countless minnows. But providing great, insightful content and commentary on your category, whatever it is, can still provide you with a space you can stake out as your own online. You may never be the next More >
Marketing Trends for 2010 | BTalk Australia
Dec 20th
Marketing Trends for 2010 | BTalk Australia: Interview with David Siteman Garland
“One point that would be crux of this would be CONTENT, the democratization of content…”
“Fundamental shift in how we view media… everything is becoming a NICHE…”
http://bit.ly/891DYr+
The Evolution from Technology to Content
Dec 14th
I recently read an interesting article that explored the histories of two former online titans, AOL and MySpace, web companies that seemed to have the world on a string. Once the leaders of two gigantic categories, Internet Service Providers and Social Network Media, what went so wrong?
While some bad business decisions, such as the disastrous “merger of the century” between Time Warner and AOL, certainly share some of the blame, that isn’t what killed either AOL or MySpace. No, what took these companies to the brink was the outdated technology they offered to consumers.
AOL’s core business in the ’90s was dial-up Internet, which was wildly profitable then. Their groundbreaking platform was many people’s first introduction to the Internet and World Wide Web, including my own. (akl26jimbo, for those of you that have known me long enough to remember) But it seems that very quickly the introduction of Cable Internet and DSL made AOL’s technology obsolete. The tides turned quickly, and the company was too slow to respond.
MySpace had a similar experience. They were the first company to introduce social networking technology to the masses, and grew rapidly at the beginning. But their platform, while groundbreaking and innovative, was also unrefined More >



