SEO-Focused Web Content Writers
Posts tagged web content
Content Should Come With a "Born On" Date
Feb 15th
It is important to remember that being relevant online is not the result of an “event” or singular campaign, but a continual, ongoing effort.
Your site may be listed as one of the top search results right now, but that’s no guarantee it will stay there.
If your website isn’t being continually updated with new, fresh content, (eventually) the search engines will simply move on to sites with newer information. Ideally, this means you’ll have new content on your site every time the search engine crawler (an automated program used by search engine companies to review websites) visits.
This can be as simple as quickly updating an old post or page. Just make sure something is different. This shows that your site is being actively monitored and managed, which is obviously a good thing.
This ensures that the crawler will have fresh content to index and new links to explore. Thus, it will never see your site as stale and decide to drop it from the rankings.
You Don't Need a Fortune to Compete Online
Feb 8th
I was kinda disappointed by the ads on the Super Bowl this year. The game itself was at least competitive and fairly entertaining (for a hockey fan), but nothing really stood out as a “great” commercial. I’ve always been amazed that companies can spend so many millions of dollars on just 30 seconds of airtime. Yes, lots of people are watching. (Are they paying attention…or drinking & eating? Well, the TV is on at least.) But I questioned if there were better ways to spend the dough.
Most of the companies that buy ad time during the big game are huge consumer goods-type companies, the kind that can afford to do all sorts of “real” promotion during the year…and then tack on a big SB ad for good measure. For the other 99% of businesses, there are far more effective options for spending a million advertising dollars.
The great news is that you don’t need a huge advertising budget to spend on marketing or PR to share your ideas or your offerings anymore. The Internet has leveled the playing field for most. With great content, some well placed SEO dollars, a great viral video or some effective email list and/or social network building, More >
Youth of the Nation
Jan 25th
As a student of history (one of the few subjects I paid attention to during middle or high school), I have always been interested in studying the differences between different generations. I like to see how societal events like war, cultural influences or technologies influence whole groups of people. One of the most interesting groups to me is Generation Y, also called the Millennials.
There aren’t exact boundaries – for any generation – but Gen Y begins in the late 70s or early 80s, and extends out to approximately the year 2000.
What recently caught my attention was that many Millennials have stopped using words like “hello” and “goodbye” in their conversations. The reason is pretty straightforward, most of their conversations via social media, texting or chat services have no clear beginning or end, but are simply ongoing dialogues with other people.
Of course, older generations are using these same technologies, but they still tend to use these media for more traditional conversations.
I am trying to refrain from saying things like “back in my day”, maybe because this would mean admitting that I am finally getting old. However, you can’t help but notice the differences that adolescents today have from earlier generations. As More >
