The graphic design or your piece or homepage is at least as important to the copy, at least when it comes to grabbing the reader’s attention long enough for them to actually read. Choosing your graphic design results can be easy if you understand that factors that go into their creation. Take a quick look at this tongue-in-cheek – though while in jest also fairly accurate – infographic of what clients can actually expect to see depending on their specific demands!
Luckily at Hat Trick Associates we’re privileged enough to have a top-notch, upper tier Creative Director at a leading local marketing agency also on our team; She creates designs for Fortune 500 companies and smaller startups and organizations, and then works for HTA by night! Feel free to Contact Us at any time to request some samples of her work from a comprehensive and quite impressive list of client projects.
The major search engines are focusing on creating the best possible user experience, which means websites that offer relevant information stand to gain the most visibility. Investing in original, quality content creation is essential to SEO success in the current search climate, and the benefits of producing visitor-friendly content go far beyond rankings.
When you review successful web content writing marketing strategies that can be carried across your entire website, frequently updated blog posts and social media updates in Facebook and through Twitter have always increased its organic search traffic through all of Google’s Panda updates. Google loves high quality, unique content that is frequently updated, no doubt. So much so, that this type of content has become the only real way to guarantee improvements in the organic traffic of your site. The process may happen quickly or more slowly, depending on a number of factors…but it will happen every time.
Recent studies have found that 50% of consumers are more likely to click on a search result if the brand appears multiple times on the results page. Which means strong SEO efforts throughout your entire site – so that you appear multiple times in search results – is a winning strategy. Another More >
Using an editorial calendar for your web content writing
If you’re creating web content for SEO then you likely already know you need to keep your content up-to-date and fresh for the best results. Search engines like Google want to see relevant and current content on your site before they will consider it worth linking to. It can be difficult to come up with ideas to write about every day, which is where an editorial calendar comes into play. Here are some tips on setting up your editorial calendar for success.
Look at the calendar
Before you plan anything else, you should look at a calendar and find topics that are related to times, holidays, seasons, or other dates. Almost every topic has some kind of seasonality to it, where certain parts of the year lend themselves to writing certain kinds of pieces. For example, you might focus on Christmas time and do the “Twelve Days of Whatever” focused on your topic. The benefit of planning out this kind of content is that you can usually write it in advance. Write it at your leisure and keep it in the queue for More >