SEO-Focused Web Content Writers
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Six Things Social Sites Can Do To Keep Me Engaged
Aug 8th
I try to check out as many new platforms, tools and services as I can. The vast majority of the time the technology is good enough and the idea is good enough, but the enterprise ends up falling flat for me. I’ll play with it a little bit, explore the different elements, but ultimately I find myself pulling away and going back to other places on the web. In thinking about it further, I’ve come up with a check-list of six questions that go into determining if this is a place I should be spending my time:
1. Who’s there?
Just about every site lets you connect with or invite your friends from Facebook, Twitter, etc. Great idea, makes sense. Or at least did make sense. But now I start to ask the question, “If s/he is my friend on Twitter, LinkedIn, Google+, Foursquare, Quora and Facebook, why am I connecting with them here as well?” There doesn’t seem to be any context, it’s just random friend tapping. Sure, sites can benefit from the network effect, but the failure to add a layer of relevancy makes this a hollow exercise. Rather than trying to ramp up with volume, I’d rather see sites incorporate More >
“Voting” For Good Content
Jul 4th
If a movie is no good, it bombs at the box office. If a sitcom just isn’t very funny or entertaining, it gets canceled.
And if your content online isn’t any good, you may not realize directly but visitors begin to “vote” by not staying long or coming back to your website.
This applies even more to articles that are “spun” (articles that have interchangeable words within them, but often end up quite grammatically incorrect) or are written by folks in other parts of the world (cheaply) where English is not their first or even second language.
So what questions should you ask to make sure you are creating good online content? The first critical point is that the article or post, etc. be free of grammatical errors, misuse of words and typos. There are many techniques to do this.
In general you also need to make sure your audience cannot get this same exact information from another source. In other words, you need to add a unique take to what you as a content writer are creating. And the material must go beyond the “general knowledge” to be expected of most Internet users, unless your topic happens to be remedial and for the More >
More On The Future Of Web Content
Jun 27th
Building upon our last post, I wanted to further expand the conversation re: the future of web content and the trends that will get us there.
I recently read that there will be 30 Billion smart devices in the year 2030. Yes, Billion with a “B”. This is a staggering number, which equates to an average of 7 devices per person. By then we will be living in what I (and others) have called the Age of Ubiquitous Internet – a time when individuals are constantly “plugged in” to the web via one device or another, no matter the situation, usually via multiple ones.
In fact, this is already becoming a reality for many. With iPads and other tablet computers, smart phones, Internet TV and gaming systems, and of course home computers and laptops, etc. there are lots of individuals who spend the vast majority of their day online. Ubiquitous Internet takes it one step further. Imagine an entire platform devices interconnected, all with access to the same data. At this stage, all data will be available to you in the “cloud”, making for seamless transition between one device and another. The cloud makes this all possible, since you don’t need much More >
