Using an editorial calendar for your web content writing
If you’re creating web content for SEO then you likely already know you need to keep your content up-to-date and fresh for the best results. Search engines like Google want to see relevant and current content on your site before they will consider it worth linking to. It can be difficult to come up with ideas to write about every day, which is where an editorial calendar comes into play. Here are some tips on setting up your editorial calendar for success.
Look at the calendar
Before you plan anything else, you should look at a calendar and find topics that are related to times, holidays, seasons, or other dates. Almost every topic has some kind of seasonality to it, where certain parts of the year lend themselves to writing certain kinds of pieces. For example, you might focus on Christmas time and do the “Twelve Days of Whatever” focused on your topic. The benefit of planning out this kind of content is that you can usually write it in advance. Write it at your leisure and keep it in the queue for More >
Content distribution can be a very effective way to reach out to your readers without sitting back and waiting for them to discover your article or your website on their own.
Free, interesting, applicable and cup-to-date web content is what most people online are searching for. So you must offer it to your targeted readers, to let them know that you’ve created something that can help address their needs and challenges.
You have to take proactive steps if you want to enhance and maximize the online popularity and visibility of your web content writing. What you publish online might contain great insight and valuable information – created by you at a cost, whether financial or in opportunity costs -, but if you do nothing to expose them, it will be buried in the sea of information. And it won’t be able to deliver what you truly want, more web traffic.
Here are some of the ways to generate traffic through content distribution:
1. Know what your target audience wants.
Knowing what your potential clients want is an effective way of doing what can serve them best. It can help you to formulate the best topics to discuss about.
You will know what your readers want to More >
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