SEO-Focused Web Content Writers
Business Resources
Google Adwords and You
Feb 27th
“I tried Adwords and paid a fortune for a few words. It did nothing to increase my business at all.” – Sound familiar?
Google AdWords is one step in a process. One link in a chain. And no matter how strong that link might be, any chain is broken by its weakest link.
Common areas of waste:
- Bidding on words like car, bicycle or computer. Generic terms that have lots of search traffic, but little relevance – these will burn a budget in no time and the clicks you pay for aren’t likely to turn in to sales.
- Bidding on a few keywords that generate lots of clicks. This is costly – better to have lots of low-cost keywords that generate a few clicks, or do both if your budget permits.
- Ads and landing pages don’t include the keywords that are being bid on. Google will charge you less if you address this.
- Poor ad copy; customers are only interested in their problem. Use copy that demonstrates that you can solve it.
- Visitors land on the home page for your site – you’re making the visitor search AGAIN for what they need. The keywords you bid on already told you what they are looking for, take them More >
Web Content Writing Basics
Feb 15th
Though it may be easy to forget sometimes, a website is simply a technology to deliver human content with.
SEO is important, but cannot be the only goal of web content writing. The best modern web copywriters do two jobs at once: they use their talents to engage an audience and get them to take action, while feeding keywords to search engines at the same time.
The most effective writers usually have a broad range of general knowledge combined with a proven track record that they should be able to share with you. The needs of your organization or company should dictate what you should look for in an online copywriter or editor. If it is necessary to convey a significant amount of very detailed technical information, you may need an expert in your field. But if you need advertising copy or more general material, someone creative can generate attention for your marketing and communication efforts. The ideal combination is often found somewhere in between the two.
Not only should modern copywriters be able to write for both humans and search engines, but they also need to understand the way online readers think. Long attention spans are a thing of the past, and More >
How to Screw Up SEO
Jan 30th
SEO (Search Engine Optimization) is not a game, folklore, or interesting entry in Wikipedia.
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Those who want a high ranking must choose the right keywords or keyword phrases to use for headings and text. These keywords or phrases help dictate where you show up on a search engine’s ranking. Why do rankings matter? Give a damn about rankings, because most websites are storefronts for individuals peddling services or companies acquiring clients. If an individual can’t find you online, they choose another company. Furthermore, a company low on the totem pole of rankings loses some of its validity. A high ranking helps validate your company.
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Wow, that’s simple! No. It’s not. You can screw it up by choosing the wrong keywords or keyword phrases. For example, you are a real estate agent and the first heading on your webpage reads, “Buying Advice”. The text underneath the headline pertains to the best neighborhoods to look for houses. A search engine “magically” reads your website and determines that this is a national real estate website. Now, you have to compete with everyone in the United States selling houses. You don’t sell houses in Florida. You’re located in Austin, Texas. You need a good keyword phrase. That’s More >
