SEO-Focused Web Content Writers
Posts tagged social networks
Buy Your Way To The Top, With LinkedIn Job Seeker "Premium" Accounts
Apr 17th
In this past week, LinkedIn announced its Job Seeker Premium Account. If you want to pay extra money every month, LinkedIn will push your name to the top of the hiring manager’s list as a “Featured Applicant.” It’s clear how this benefits LinkedIn; it creates more revenue. It’s also has obvious benefits for applicants. In addition to the “Buy your way to the top” feature, it also provides them with more InMails, a webinar for job seekers, and other benefits. But what about for hiring managers? I’m not so sure. When I’m hiring, I want the best applicant. If someone has paid additional money for a more expensive account, it tells me they really want a job, and that they have the extra money. But it certainly doesn’t mean they will be a better employee, or better suited for a particular job. I would greatly prefer a service that provides me with a ranking system on my applicants that is based solely on their qualifications.
Content Is King - Part II
Apr 12th
When talking about content, the first premise to consider is that for most companies, competing online via “new technology” has become more and more difficult. The truth is, regardless of company size, there can only be a select few winners in the contest to be the best “technology-driven” business online.
True, the technological lead sometimes changes hands, like it did away from AOL and MySpace to the current leaders in their respective fields. But those occurrences are becoming rare. Companies such as Google have gained so much mass, brand equity and momentum that it may be years before they are supplanted in any meaningful way. They won’t be handing off their lead in many categories anytime soon.
No, the way to compete today is by becoming a purveyor of content. Drive traffic to your website, platform or service by creating and sharing valuable information to your target audiences. Fill a niche market. Find a group or segment with unmet needs, and fulfill them.
And this is exactly what AOL and MySpace have done. AOL bought the blog network Weblogs, home to many popular blogs, such as Engadget and Joystiq; and they now employ over 3,000 freelance writers and more than 150 full-time journalists. More >
You Don't Need a Fortune to Compete Online
Feb 8th
I was kinda disappointed by the ads on the Super Bowl this year. The game itself was at least competitive and fairly entertaining (for a hockey fan), but nothing really stood out as a “great” commercial. I’ve always been amazed that companies can spend so many millions of dollars on just 30 seconds of airtime. Yes, lots of people are watching. (Are they paying attention…or drinking & eating? Well, the TV is on at least.) But I questioned if there were better ways to spend the dough.
Most of the companies that buy ad time during the big game are huge consumer goods-type companies, the kind that can afford to do all sorts of “real” promotion during the year…and then tack on a big SB ad for good measure. For the other 99% of businesses, there are far more effective options for spending a million advertising dollars.
The great news is that you don’t need a huge advertising budget to spend on marketing or PR to share your ideas or your offerings anymore. The Internet has leveled the playing field for most. With great content, some well placed SEO dollars, a great viral video or some effective email list and/or social network building, More >
