When building your website and writing your content, it makes sense to have the end in mind from the beginning. What do you want visitors to do when they land on your website? What actions, if any, would you like them to take?

These answers will differ depending on your organization. Some websites are meant simply to inform or educate, while other sites are focused on generating sales or inquiries. But whatever your subject or the mission of your website, the first step is to provide compelling copy that visitors will actually read.

If you’re building a website or revising your current one, we’d be happy to help you develop the web copy. But if you decide to go it alone, here are some quick tips for writing your own online content:

Be brief: Most folks quickly scan the page anyway; most do not read every single word. If it looks like reading your content will be “work” for the reader, most people will pass! So get to the point.

Break it up: Use subheadings or bulleted lists to deliver your info in bite-sized chunks.

Stay on target: Try to stay focused on one or two main points per page, excepting landing pages or those More >