Many have discovered the value in Facebook advertising. The costs are lower than many other web options; you can target very specific sets of people; and you can advertise a Facebook page or your website. But once you’ve created your FB advert, here’s a little-known tip that can supercharge your ad.

Imagine watching your favorite TV show. The commercials come on, but instead of fast-forwarding through them (as most do these days), you notice a picture of YOUR friend in the lower corner of the screen, pointing to the business in the commercial saying, “Hey, I like these guys. Check them out!”

Pretty cool, huh? The Facebook ‘Friends of Connections’ ad targeting does just this, allowing your fans to be featured in your ads.

Here’s how to find this option: When you set up your ad, look under the “Targeting” section and you’ll see an option to display more detail. There you will see the option of “Target users whose friends are connected to”, and select the group that you would like.