SEO-Focused Web Content Writers
Posts tagged content
Why Slashing Your Marketing Now Is Such A Poor Decision
Dec 1st
When you read the news about our current economy, it’s easy to become confused. Is the economy getting better? Standing still? Continuing to decline? I guess it depends on who you ask. And hey, the stock market is doing great! And lots of folks see that as a sign that our economy is on healthy footing. Today someone on CNBC today was even touting “Dow 12,000” by the end of this year. Can you imagine that?
After all we’ve been through that’s hard to believe - starting with the collapse of Lehman Brothers and Bear Stearns, the sub-prime mortgage crisis and credit crunch, and then government takeovers and massive bailouts. Then throw in record unemployment, a weakening dollar, huge government borrowing, and record bank closures. You get the idea. Yes, we were saved from the brink. But things still hardly qualify as “normal” these days. And we are now talking about Dow 12,000?
But what has become crystal clear that some of the challenges that we are currently facing WILL be here for a while. Unemployment is now over 10%, and if you count those that are under-employed or have given up looking entirely, the numbers are significantly higher. Most economists agree More >
Content Is King Online
Nov 23rd
You’ve undoubtedly heard that phrase before. And it makes perfect sense when you consider that your content is the thing that attracts your customers to your product or service, and then retains their attention. With clear, concise and compelling information about your company, your products and your services, presented in the most effective and efficient way, you hope to move the visitor to view your offering in a favorable way, and then take action as they make their purchasing decision.
The primary goal of your online content should always be to drive these key purchasing decisions and responses, since after all, this is the reason you’re in business, right? But there is an added benefit to having great content online.
You are also affecting future inquiries and sales by virtue of improving your online search engine ranking, or SEO (search engine optimization) results when you have great content. The algorithms used by Google, Yahoo, Bing etc. are far too complex and have too many variables to be discussed in this article, but suffice it to say that the quality of your content - meaning the inclusion of keywords that are relevant to your product category and the frequency of their use - More >
