SEO-Focused Web Content Writers
jhaynes
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Posts by jhaynes
How to Screw Up SEO
Jan 30th
SEO (Search Engine Optimization) is not a game, folklore, or interesting entry in Wikipedia.
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Those who want a high ranking must choose the right keywords or keyword phrases to use for headings and text. These keywords or phrases help dictate where you show up on a search engine’s ranking. Why do rankings matter? Give a damn about rankings, because most websites are storefronts for individuals peddling services or companies acquiring clients. If an individual can’t find you online, they choose another company. Furthermore, a company low on the totem pole of rankings loses some of its validity. A high ranking helps validate your company.
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Wow, that’s simple! No. It’s not. You can screw it up by choosing the wrong keywords or keyword phrases. For example, you are a real estate agent and the first heading on your webpage reads, “Buying Advice”. The text underneath the headline pertains to the best neighborhoods to look for houses. A search engine “magically” reads your website and determines that this is a national real estate website. Now, you have to compete with everyone in the United States selling houses. You don’t sell houses in Florida. You’re located in Austin, Texas. You need a good keyword phrase. That’s More >
4 Steps for Selecting Topics for Blogs and Articles
Jan 5th
One of the most critical components of publishing blogs and other articles online for marketing purposes is the proper selection of topics. Topics are such a vital factor in online article marketing because they play such an important role in attracting the right kind of traffic to your website and business.
Traffic is the primary source of potential revenue for any online business. The need to attract quality traffic through web content writing is the key reason why you need to publish useful and beneficial information for your target audience.
The attractiveness of your topics determines the volume of traffic – and thus revenue - they will generate, which are the real measures of success for your online marketing campaigns. So you should select them wisely.
Here are four quick steps of for choosing article and blog post topics that will catch the attention of your target audiences:
1. Identify Need
The main purpose of selecting a great topic is to give your audience what they are looking for. If you can correctly identify their wants and needs, you are on the right path to offering content that they just can’t refuse. One simple way to identify what your target market wants is by researching the More >
The Significant Effects of Social Media Today
Dec 25th
The Social Media Effect ~
How have social networks and the short bursts of information affect today’s typical user? Some would say in a potentially negative way. The average attention span is now down to 5 seconds (!), which means that some of you will quit reading right about…..NOW. That’s a pretty unbelievable number, especially when considering that 10 years ago that number was a full 12 minutes, according to the recently published infographic down below. What do the think the quality of understanding and depth of thought can be conveyed in 5 seconds?
Mult-tasking is also increasing greatly. The average white collar (computer) worker checks their email 30-40 times AN HOUR. That is another staggering number. How do you think this constant stream of information is affecting today’s worker? Do you think this multi-tasking is helpful…or distracting?
Young people are also becoming alarmingly self centered. A recent survey found that 57% of young people feel that social media is primarily used for self promotion and to generate attention to one’s self.
Even though we do actually help companies with their social media when appropriate, these are all reasons (are more described below) that we at Hat Trick Associates advocate using SEO - your More >
