If you were told about a marketing strategy that could substantially lower your marketing expenses and produce a ROI of 600% or more for your investment, would you be interested in learning more?

A recent online survey found that 81% of all the marketers report that they would definitely increase their use of this strategy. So what are we talking about? No, it’s not Facebook, YouTube. Twitter, LinkedIn or YouTube.

Of course Facebook, Twitter and LinkedIn are among the top 4 social media platforms. But what is the first? Blogging.

And if you work for a large corporation, you’re probably not blogging yet. Of course, you might have your own personal blog focused on your interests, favorite sport, political or social views, or maybe your hobby. But we are talking about a corporate blog, one that’s sponsored, written and monitored by your organization.

These could be some of the reasons your company isn’t blogging:

– You’re not sure what to write about
– Employees are “too busy” to blog
– You don’t want to give away company secrets
– Can your blogger stay “on message” and “on brand” at all times?

All of these reasons support the fact you really should have someone with a bit of seniority and knowledge of your business handle your blog, or monitor it and approve posts written by outside help, including Hat Trick Associates but also many, many other potential providers or freelance help.

And if you are a small business owner, you should know that almost half of your competitors will be using a blog for marketing purposes by 2012. So why are you holding back? Especially when HubSpot found through research that businesses with an active blog get 55% more online traffic than those without a blog. That is a number you cannot afford to ignore!

So big or small, your organization needs a well written and regularly published blog to compete in today’s online landscape. Because your competitors surely are, or will be soon.