Online Marketing for Local Business
Archive for March, 2010
Do You Even Need a Website?? (Yes. But not as much as before…)
14 years
by admin
in Uncategorized
It was recently announced that many popular search engines, including industry leader Google, are beginning to use content from social media in their search results.
The newest service to be added to organic results is Facebook. As of now only business accounts (or “Fan Pages”) are being indexed, not regular user pages. For now, that is.
Often times these real-time results are prominently featured on the first page of results. This has the potential to change web marketing strategy, as these accounts begin to compete with well established (and far more $ $ expensive) traditional websites.
Which brings me to an article I recently read, one that questioned the need to even have a website anymore. The author was being provocative; no one is advocating abandonment of your website in 2010. But just the fact that the topic came up is interesting.
The concept of a new business or brand operating w/o a standard home page at all – taking advantage of social media accounts and using other tactics like email marketing – is a completely new one.
By adding the content produced by these accounts to organic search results, the engines are taking this idea and moving it one step closer to reality. And making it all the more important that your organization get “on board” and create your own accounts, too.
The One Thing Your Competition Can't Buy
14 years
by admin
in Uncategorized
Many companies don’t even realize that their email list of contacts is the most valuable piece of data they own. It provides a low cost and instantaneous communication channel to many of the most important people to their success. And unlike other more traditional marketing, it can provide real-time, measurable results.
You have probably heard that it is far less expensive to keep a customer than to acquire a new one. This holds true for most other groups, associations and non-profits also.
And your email newsletter can help you communicate and stay “top of mind” with current business relationships – and increase retention – while also allowing you to share knowledge and promotions with prospects, too.
It’s all about increasing the lifetime value of your contacts. Remember: Competitors can always buy their way into your market – and match your pricing, your products and services, and even the “look and feel” of your brands or organization.
But the one thing they can’t purchase? Your relationships.
Every E-newsletter you send helps solidify the connection between your organization and your customers, members, participants, clients, volunteers, donors… and even prospects!