Posts tagged email marketing
Myth #2: I Can’t Measure the Impact / ROI of Social Media on My Business
The social media return on investment debate has been picked apart by so many intelligent and creative marketers, you would think it wouldn’t make this list. But it continues to rank high on the list of objections about social media and I completely understand why.
Since the interaction mechanisms are different with social media than traditional marketing, judging purchase intent and likely customers from social media behavior is a completely new skill for many marketing professionals.
But there are methods to measure the impact of your social media campaigns:
Include Your Phone Number – If your business has more of a consultative sales process, starting conversations on your social networks or blog is a great way to generate more leads. And then be sure to include your phone number in every update or post that you make. You can use a separate Google Voice number that allows you to track the number of inbound calls you receive from your social media activities.
Promote offline events – Facebook has a robust functions for creating events and promoting them. You can post pictures and event location information, while also inviting your entire fan base More >
Which is more important for content, the ability to communicate directly with visitors… or the search engine rankings it creates?
On the one extreme, imagine a website (or blog post, etc.) that is complete nonsense gibberish. Maybe envision something written in Chinese characters, assuming that’s a language you don’t understand. Now let’s say these random bits of code or symbols somehow rank quite well with the search engines, the very first organic result in fact.
What have you accomplished as a business or organization in this case?
Sure, loads of people may stumble upon your website, but once they get there what do you think will happen? Do you think they will “convert” to customers?
On the other end of the spectrum, imagine a block of written text that is so eloquent, so persuasive… that once a visitor reads it, they instantly want to become a customer, or donor, volunteer, etc.
However, because of the way it is written, it actually has zero SEO value. As such, it is invisible to the search engines, and no one who doesn’t already know your website exists will ever find it.
What has your business accomplished here? This example is marginally better than the first one; at least you More >
In 2008, 60.8% of US businesses surveyed said that sending an email newsletter was a component of future marketing plans.
…and has this number gone up since then?
What day of the week is most popular to send your publication? Percent of newsletters being sent by customers weekly:
Monday 17.1% Tuesday 17.0% Thursday 16.2% Wednesday 15.8% Friday 14.5% Saturday 10.3% Sunday 9.0%
49% of email marketers said their E-newsletter routinely justified itself. Only 10% said their newsletters were not being justified at all by revenue.
Packaged food giant ConAgra found that consumers who subscribed to their email newsletter generated 34.25% more product sales overall.
30% of small businesses execs say they had an improved image of a vendor from the (email) newsletter they received.
No surprise there…
44% of marketers surveyed believe the biggest challenge in email is providing ongoing, relevant content.
Luckily, we’re here to help!