SEO-Focused Web Content Writers
Posts tagged email marketing
You Don't Need a Fortune to Compete Online
Feb 8th
Tweet
I was kinda disappointed by the ads on the Super Bowl this year. The game itself was at least competitive and fairly entertaining (for a hockey fan), but nothing really stood out as a “great” commercial. I’ve always been amazed that companies can spend so many millions of dollars on just 30 seconds of airtime. Yes, lots of people are watching. (Are they paying attention…or drinking & eating? Well, the TV is on at least.) But I questioned if there were better ways to spend the dough.
Most of the companies that buy ad time during the big game are huge consumer goods-type companies, the kind that can afford to do all sorts of “real” promotion during the year…and then tack on a big SB ad for good measure. For the other 99% of businesses, there are far more effective options for spending a million advertising dollars.
The great news is that you don’t need a huge advertising budget to spend on marketing or PR to share your ideas or your offerings anymore. The Internet has leveled the playing field for most. With great content, some well placed SEO dollars, a great viral video or some effective email list and/or social network building, More >
Youth of the Nation
Jan 25th
Tweet
As a student of history (one of the few subjects I paid attention to during middle or high school), I have always been interested in studying the differences between different generations. I like to see how societal events like war, cultural influences or technologies influence whole groups of people. One of the most interesting groups to me is Generation Y, also called the Millennials.
There aren’t exact boundaries – for any generation – but Gen Y begins in the late 70s or early 80s, and extends out to approximately the year 2000.
What recently caught my attention was that many Millennials have stopped using words like “hello” and “goodbye” in their conversations. The reason is pretty straightforward, most of their conversations via social media, texting or chat services have no clear beginning or end, but are simply ongoing dialogues with other people.
Of course, older generations are using these same technologies, but they still tend to use these media for more traditional conversations.
I am trying to refrain from saying things like “back in my day”, maybe because this would mean admitting that I am finally getting old. However, you can’t help but notice the differences that adolescents today have from earlier generations. As More >
The Evolution from Technology to Content
Dec 14th
Tweet
I recently read an interesting article that explored the histories of two former online titans, AOL and MySpace, web companies that seemed to have the world on a string. Once the leaders of two gigantic categories, Internet Service Providers and Social Network Media, what went so wrong?
While some bad business decisions, such as the disastrous “merger of the century” between Time Warner and AOL, certainly share some of the blame, that isn’t what killed either AOL or MySpace. No, what took these companies to the brink was the outdated technology they offered to consumers.
AOL’s core business in the ’90s was dial-up Internet, which was wildly profitable then. Their groundbreaking platform was many people’s first introduction to the Internet and World Wide Web, including my own. (akl26jimbo, for those of you that have known me long enough to remember) But it seems that very quickly the introduction of Cable Internet and DSL made AOL’s technology obsolete. The tides turned quickly, and the company was too slow to respond.
MySpace had a similar experience. They were the first company to introduce social networking technology to the masses, and grew rapidly at the beginning. But their platform, while groundbreaking and innovative, was also unrefined More >