SEO-Focused Web Content Writers
E-Newsletters and Email Marketing
Social Media is Now King Over Email
Feb 14th
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It’s Official - People Now Spend More Time On Social Media Than In Their Email Inbox
At Hat Trick Associates, we have talked at depth about the continued power of email marketing. In a 2012 study in fact, 74% of respondents said that email was still their preferred method to receive commercial communications. But that doesn’t take into account that many people do NOT associated interaction with some brands and companies via social media as “commercial” communications, like they would a coupon or special offer, and that number (that 74%) is admittedly in a terminal decline downward. What does this mean? Well, your email list is still a very good way to get web content to your prospective clients and customers or current ones…and a “clean” list of email addresses of those you do business with or would like to still has tremendous value to your organization. But social media as a marketing strategy is no longer an afterthought, and for many businesses it has become “the” place that the bulk of their marketing can and should be applied.
Social Media Web Content TrendsThis also doesn’t take away from web content SEO needs, and the fact that your homepage, overall website More >
Email Marketing is Still Here!
Nov 2nd
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We talk a lot about web content writers and SEO on our blog, but email remains strong for many marketers, despite the overwhelming adoption of social media and mobile platforms. Why is this?
Much of the time spent engaging with new channels and platforms is “new activity” time. It’s not a zero-sum equation where time is being taken away from email. We as consumers have largely chosen that we prefer email as a medium to receive corporate communications from brands, 74% of adults say they prefer commercial messages in this way versus all others.
We like email, it’s manageable. It’s something we understand. And by now the vast majority of us have learned to integrate email into our lives. True…older folks that have not adopted email by now have become likely to never adopt it; younger people may turn away from email completely in favor of other communication methods. But that said, email is still accepted by a very large percentage of the adult population, and the number of young people who do NOT use email is a growing but still small number – especially when you consider purchasing power. So email marketing isn’t going away.
Another emerging trend is using individual data within More >
Tips to Becoming a Better Becoming a Better Web Content Writer
Sep 27th
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There are always many business owners, marketers and others who wish to improve their writing skills as they create and distribute their web content online, and even for those that don’t plan on making writing a profession, there are still good ways to hone your skills to become more effective with your ability to communicate via the written word. Here are 3 good ways to evaluate your writing skills.
Write the Article, Then Come Back in 2-3 Days
A great way to know if your writing is at the highest level is to write about a topic that you’re passionate about, and then step back and leave it for a bit. Come back later to review what you’ve created two to three days later. You can’t truly evaluate the quality of your written piece if you review it right after you finish writing. The tendency to be emotionally attached to your own web content writing is too strong at this point, and can affect your judgment on the piece. If you write a blog, publish your article or essay, and then come back to it when your emotional connection has subsided. This can allow you to be in a better position to make More >