SEO-Focused Web Content Writers
E-Newsletters and Email Marketing
How to Screw Up SEO
Jan 30th
SEO (Search Engine Optimization) is not a game, folklore, or interesting entry in Wikipedia.
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Those who want a high ranking must choose the right keywords or keyword phrases to use for headings and text. These keywords or phrases help dictate where you show up on a search engine’s ranking. Why do rankings matter? Give a damn about rankings, because most websites are storefronts for individuals peddling services or companies acquiring clients. If an individual can’t find you online, they choose another company. Furthermore, a company low on the totem pole of rankings loses some of its validity. A high ranking helps validate your company.
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Wow, that’s simple! No. It’s not. You can screw it up by choosing the wrong keywords or keyword phrases. For example, you are a real estate agent and the first heading on your webpage reads, “Buying Advice”. The text underneath the headline pertains to the best neighborhoods to look for houses. A search engine “magically” reads your website and determines that this is a national real estate website. Now, you have to compete with everyone in the United States selling houses. You don’t sell houses in Florida. You’re located in Austin, Texas. You need a good keyword phrase. That’s More >
Hiring A Reliable Web Content Writer
Oct 3rd
The quality of your web content is critical if you really want to build your brands online and increase your web presence.
It’s vital that you provide quality content not only on your website but everywhere else you communicate online as well, such as article directories, press release sites or your email marketing efforts. Great content helps you achieve the two most important goals of your online marketing – increased sales conversions, and revenue online, and also creating future sales opportunities in the form of better SEO rankings for your website.
If you can’t provide the content that your target audience is looking for on your website, you should get someone to write it for you. Publishing often is a key to higher SEO rankings, as the search engines like Google LOVE frequently updated sites, it shows them that someone is actively managing your site and continuously communicating with your web visitors.
Here are some tips you should consider when looking to hire a content provider:
1. References
A reference refers to a personal testimony from a former or current client or a co-worker regarding your prospective contractor’s performance, attitude and work ethic. References can be included on an individual’s resume, on their business More >
“Voting” For Good Content
Jul 4th
If a movie is no good, it bombs at the box office. If a sitcom just isn’t very funny or entertaining, it gets canceled.
And if your content online isn’t any good, you may not realize directly but visitors begin to “vote” by not staying long or coming back to your website.
This applies even more to articles that are “spun” (articles that have interchangeable words within them, but often end up quite grammatically incorrect) or are written by folks in other parts of the world (cheaply) where English is not their first or even second language.
So what questions should you ask to make sure you are creating good online content? The first critical point is that the article or post, etc. be free of grammatical errors, misuse of words and typos. There are many techniques to do this.
In general you also need to make sure your audience cannot get this same exact information from another source. In other words, you need to add a unique take to what you as a content writer are creating. And the material must go beyond the “general knowledge” to be expected of most Internet users, unless your topic happens to be remedial and for the More >