SEO-Focused Web Content Writers
Posts tagged writer
Sowing the Seeds…..Grow Your Email List
Mar 15th
Email newsletters and other marketing is quite cost-effective, timely and very flexible. But these benefits will do you no good if you don’t have anyone to communicate with in the first place!
How can you grow your email list(s)?
The first step of course is utilizing all the addresses you already have. This means the friends, colleagues and other business associates who reside in your email contact list(s). You should also go through that pile of business cards you’ve been collecting since 1996* in your top drawer.
Next, ask all of your contacts on social media sites to join your list as well. Facebook fan pages, Twitter feeds, LinkedIn accounts, etc. Offer them something of value if they join your list. A special discount or other giveaway could work well.
Lastly, continue to build from there. Make it a point to ask for email addresses from new customers, members, clients, participants or donors. If you provide price quotes as part of your business, add these folks as well. Periodically re-contact your social network, since most people continually add new folks to their networks.
And for those with a large customer base already, create ways to add the email information for all the people you do More >
The One Thing Your Competition Can't Buy
Mar 1st
Many companies don’t even realize that their email list of contacts is the most valuable piece of data they own. It provides a low cost and instantaneous communication channel to many of the most important people to their success. And unlike other more traditional marketing, it can provide real-time, measurable results.
You have probably heard that it is far less expensive to keep a customer than to acquire a new one. This holds true for most other groups, associations and non-profits also.
And your email newsletter can help you communicate and stay “top of mind” with current business relationships – and increase retention – while also allowing you to share knowledge and promotions with prospects, too.
It’s all about increasing the lifetime value of your contacts. Remember: Competitors can always buy their way into your market – and match your pricing, your products and services, and even the “look and feel” of your brands or organization.
But the one thing they can’t purchase? Your relationships.
Every E-newsletter you send helps solidify the connection between your organization and your customers, members, participants, clients, volunteers, donors… and even prospects!
So How Many Blogs Are There, Anyway?
Feb 1st
I’ve been searching recently to answer a question that many who are considering new online programs have asked: Just how many blogs are there, anyway?
Let us start by saying that hard, reliable data is difficult to find! Many of the services or engines that track individual blogs, especially Google, don’t share their information. Even for those that do share data, it’s still impossible to know if their lists are all-inclusive, or how many “dead” and zombie, or “sleeping” blogs they contain.
“Dead” means just what you probably think it means - the blog has been permanently abandoned or discontinued. Unfortunately, this is the fate of many blogs.
Zombie or “sleeping” blogs are terms I just made up, because they seem to fit so nicely - blogs that are temporarily dormant, but will be revived by their owners at some point in the future.
So, you want a number, right?
Well, the current estimates say there are about 450 million “active” English language blogs right now, but that number varies according to the source. Technorati estimated over 200 million blogs at the start of 2009, with exponential growth since then.
Of course these numbers change every day however, as new blogs are started by the thousands (or More >
