Posts tagged search engines
“Duplicate content” refers to the same article being published on multiple pages online. This term is usually associated with how the various search engines perceive an article that is published on many sites online.
There is some misunderstanding about how search engines regard identical content. Many people, including some webmasters, will tell you that duplication of your copy or content on various websites will hurt your SEO, not improve it.
And while this may have been true at one time, in 2010 it’s a myth.
Google does NOT punish an author, copywriter or website for having an article published on more than one website. This is because the whole goal of article marketing is to have your article republished or cited on as many sites as possible.
Search engines don’t regard it as being a bad thing to have a piece of content published on multiple sites, though they will most likely only show a couple instances of the article in their search results.
Most online publishers or article directories are ok with duplicate content as well, provided that you are the exclusive copyright holder of the copy. That’s because the entire purpose of these directories is to provide free reprint articles for news aggregators, More >
Which is more important for content, the ability to communicate directly with visitors… or the search engine rankings it creates?
On the one extreme, imagine a website (or blog post, etc.) that is complete nonsense gibberish. Maybe envision something written in Chinese characters, assuming that’s a language you don’t understand. Now let’s say these random bits of code or symbols somehow rank quite well with the search engines, the very first organic result in fact.
What have you accomplished as a business or organization in this case?
Sure, loads of people may stumble upon your website, but once they get there what do you think will happen? Do you think they will “convert” to customers?
On the other end of the spectrum, imagine a block of written text that is so eloquent, so persuasive… that once a visitor reads it, they instantly want to become a customer, or donor, volunteer, etc.
However, because of the way it is written, it actually has zero SEO value. As such, it is invisible to the search engines, and no one who doesn’t already know your website exists will ever find it.
What has your business accomplished here? This example is marginally better than the first one; at least you More >
You have probably heard many sources online, including Hat Trick Associates, talk about the future of the Internet and how vital web content has become to the search engines and your SEO efforts of your website. Ideally, you want new content on your site every single time the Google crawler or one of the other large engines index your website. So a common question we hear from clients is, what is more effective for growing my website and doing more business in the future: Using my online marketing budget on advertising, or using those same resources to create more fresh content?
The answer may surprise you! Here are more vital web content-related statistics:
- More than 8 out of 10 Internet users look on search engines first to find information on the products or services they want to buy
- Up to 86% of searchers will ignore paid listings, or other advertising they know has been purchased as opposed to organic results
- On the flip side, 64% of the top natural (organic) listings will get click thrus
The reasons are fairly simple – people typically want to feel as if they have “discovered” the solution to their problem – the product, service or brand that they need – on their own. Which More >