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The concept of freelancing has been around for a long time, but has really caught on over the last few years. As unemployment has risen, more people are now working for themselves. Freelancers are professionals in their own fields (writing & editing, graphic design, social media communicators, web & IT, etc.) and offer their specialized services to other companies and organizations.

Why do companies need freelance writing services?

The tough economy has caused many companies to downsize their staff, including cuts in the marketing department. This may prove especially problematic in the future, as few analysts are predicting a booming recovery anytime soon, yet business must still carry on as usual. Other companies don’t need a full-time in-house writer, regardless of the economy.

Hiring someone who isn’t on the regular payroll or who requires regular benefits, but works on a project or “contract” basis, can add very beneficial flexibility to your organization. And hiring a freelance writer frees up your employees to do their jobs – without worrying about researching, writing, editing and proofreading.

You shouldn’t forget that your online content is critical to your success. Don’t underestimate its importance! As mentioned on our homepage, not only does it persuade those who visit your website today, but actually generates your future traffic through its SEO value.

If you already have content on your site, analyze it to make sure it is serving its true purpose. If you are thinking of building a new website, decide what it is you want the content to do for you. We can create content that effectively communicates with your visitors, educates them, guides them through the website and pushes them to make a purchase.

By developing a good working relationship with a freelance writer, you can rely on them to get to know you, and your needs…and become a vital resource for your business.