SEO-Focused Web Content Writers
Posts tagged trends
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5 Steps To Create Content That Converts…& Increases Your SEO
Nov 15th
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Getting “found” online is the end goal of your content and SEO initiatives, in addition to the conversion of your web visitors into customers too, of course.
And it really wasn’t all that long ago that you could effectively grow your business or share your ideas online by “interrupting” prospective customers with Push methods such as banner advertising, unsolicited email messages, or other off-line (and old school!) methods like cold calling. But business people grew weary of being targeted by outbound marketing and promotions long ago, and the technologies in use today have become far better at blocking these methods.
Businesses and people in general have also changed the way that they shop and learn, primarily utilizing search engines, social networking sites and blogs to find the information that they need. “Pull” or inbound marketing helps companies take advantage of these shifts by helping them get found by customers in the natural way in which they shop and learn. Here are five tips that you can use to help yourself “get found” online:
1. Start with an extraordinary idea
The days of needing a huge advertising budget to spend on marketing and PR to promote your ideas are long gone. Today, truly More >
More Social Statistics - 101
Nov 1st
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As social networks grow and mature, new data has begun to surface that show the behaviors and preferences of its users that could prove invaluable to businesses in the future.
Business owners and marketing professionals are of course quite interested to learn more about how consumers on Facebook and other social media become motivated to connect with companies and brands, and their preferences in interacting with organizations.
Some of the latest statistics:
Many users of social media initially displayed a resistance to connecting directly with businesses from their personal pages, in effect showing a desire to keep “business separate from pleasure”, or their personal lives. A fear of being inundated with advertising pitches surely helped shape this mentality. However, new research shows that 43% of Facebook users now “Like” at least one brand or official company page, and this number is rapidly growing.
Of these, 38% of consumers “Like” a company on Facebook so they can publicly display their brand affiliation to friends. This new trend is being called “Social Badging”, and can be a very powerful motivation for affiliation. These users want to display their connection to brands and organizations that they believe represent them, their personal beliefs, are “cutting edge”, say something unique or valuable about them.
42% More >
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Top 10 Business Websites
Oct 4th
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Sometimes we could all use a little help, or good business advice and resources. So with that in mind, here are 10 of the top business-oriented websites available today… each which provides info and tools for entrepreneurs, small business owners and other organizations.
AllBusiness.com has a variety of small business resources, advice, and business ideas for entrepreneurs and small businesses to start, manage, finance, and build a business.
Bplans.com offers free sample business plans, business plan software, business calculators, and articles on writing a business plan, starting a business, and other small business topics.
Business.gov helps small businesses understand their legal requirements and locate government services from federal, state, and local agencies.
Credit.com covers all aspects of personal credit and includes free interactive tools and unbiased product comparisons. Entrepreneur.com offers a comprehensive range of practical information for small business owners including articles, videos, tools, newsletters, and message boards.
EntreWorld.org is a collection of resources for entrepreneurs designed to support and help build entrepreneurial economies. The content on the site focuses on starting, growing, and locating support for your business.
IRS.gov/businesses/small/index.html – This IRS Small Business Resource site covers a broad range of tax resources for entrepreneurs and small business owners including workshops, forms, and publications.
MoreBusiness.com is filled with sample business plans, marketing More >