SEO-Focused Web Content Writers
Archive for January, 2010
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Your Content is Only a Brochure Away
Jan 11th
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You have already heard us talk about how important your web content is. Great content can convert sales or inquiries from the current visitors to your site, and can also influence how many future visitors that you will have. And this website is filled with ways that you can create content. But for those on a tight budget, or for those that simply have enough time and desire to write content themselves, what are some ways you can use what you ALREADY have within your website?
Start by observing the content around you already. Take a look around your office, your branch or retail location. See any brochures? Sales flyers or media kits? Have you sent any press releases out recently (or even not so recently)? Do you publish an annual report? These are all great sources. This information can often be reworked or “repurposed” into web contributions. Create a simple blog within your website, and use what you have as a database of info to get started. Take this information and break it down into manageable bits. Blogs don’t need to be long to be effective!
Content can sometimes even be as simple as your product offerings. Some websites from well-known More >
Prediction for 2010…
Jan 4th
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The start of a new year is the time for predictions, so I thought I would venture one of my own for 2010. The topic is a change I think will happen with online networking users, and although this refers to personal use, businesses will probably be affected as well.
A good analogy I’ve heard is that social networking brings far away people closer to you, at the expense of making those close to you further away. This makes sense, because we all have our limit of desired social interactions in a day (or week or month), and time spent talking with the college buddy who lives in Boston is time not spent talking to your much better friend who lives across town.
And after the initial rush of catching up with the high school friend who you haven’t seen in 17 years wears off, you suddenly realize that you really don’t care that they “Took the kids for ice cream this afternoon” or “Chose tiles for the big bathroom remodel project today.”
That’s not meant as a knock on old friends!
But everyone has limited time, and we are asked to do more and more with our finite resources these days.
For an example, More >