Posts tagged article directory

New Services From Hat Trick Associates

Creating your content is just half the battle of course. Continually writing and posting high quality copy on your site is a vital step, for both conversions and long term SEO success. But online distribution elsewhere is every bit as important to your web presence.

A recent study by McAfee found that four out of five website visits start with a search engine query. So if your website doesn’t have good search engine rankings then you’re missing out on 80% of the traffic you could be getting!

How Can Hat Trick Associates Help With Press Release Distribution?

We can greatly boost your online distribution with our new SEO & Media Exposure Professional Package. If you have a new press release, we can distribute your content to traditional media, newspapers, magazine distribution, and build your inbound link network to increase your credibility in search engines for just $169.

This package includes distribution to many online newswires and aggregation services and lots of traditional media, including thousands of newspapers and magazines.

And of course we can write the press release or article for you, with writing services starting as low as $125 per release depending on specific content and length required!

HTA – SEO & Media Exposure Professional Package for: Press Releases

* Distribution to US Newspapers (6500+)
* Distribution to Magazines relative to your industry (3500+)
* Distribution to search engines including Google, Yahoo, Ask, AOL and more.
* Distribution to popular newswires including EIN News, Inbox Robot, Google News, News Blaze, Earth Times, Financial Wire, Consumer News, Times of the Internet, Topix, RedTram, & more.
* Distribution to 40 premium news partner websites.
* Distribution to our Newswire Network (600+ industry channel websites)
* Distribution to opt-in journalists subscribers.
* Distribution through RSS and JavaScript feeds.
* Include your press release in up to 12 industry categories.
* Include SEO anchor text links and formatting in your press release.
* Include SEO tags/keywords linking back to your website.
* Next day distribution option (if submitted before 5pm PST, 8pm EST).
* Access to statistics to measure your campaign.
* Receive a Proof of Distribution report with links to your press release posted on between 40 to 60 websites.
* Include a video up to 3 minutes in length.
* Attach up to 7 files, logos or images (jpg, gif, bmp, pdf, xls, txt, doc)
* News shared on Press Release Twitter.
* Guaranteed front page display with our distributor.
* Press release review and optimization.
* Permanent inclusion in our searchable database

Have An Article That Needs Exposure?

Press releases are by design more immediate, and news related. But what about articles that aren’t about news items but instead do things like share tips and advice, identify trends, have human interest or business related stories, for just a few examples? By far one of the most effective ways of improving your search engine rankings is through writing and submitting articles. Why is this so important?

First, an article needs to be written, once again something Hat Trick Associates can do for you as well. But either way, your article needs to be written about something related to the subject of your website. For example, if you ran a website about sporting collectables you could write an article about how others could become collectors, or how to value or acquire items — basically anything you want to so long as it relates to your website topic.

Somewhere in the article you include a link to your website, and you then submit your article to ‘article directories’ on the Internet. An article directory is a repository of lots of articles that people have submitted.

Why Are They So Effective?

For every article directory that publishes your article you’ll get a link to your website (the link you included in your article), and also other websites might ‘pick-up’ your article to publish on their own website – meaning you get even more links. So the more directories you submit to, the more links you’ll get. Of course, you need to write a good quality article so that your article is published by the directories.

The reason article submissions are so effective is because each article is published on its own unique webpage, meaning your link might be the only external link on that page, which gives your link full ‘strength’. Also, because the article is based on the theme of your website your link is given even more strength.

How Can Hat Trick Associates Help With Article Marketing?

The problem with article directories is that many of them require you register before you can submit, which is a real pain. But this is no longer a problem! Hat Trick Associates incorporates an automatic registration tool that allows us to register with hundreds of directories in no time at all.

There is also a text randomization for the article Title, Description, Body, and Author biography fields, so if you are writing the article yourself, you can write something like “The {quick|slow} {yellow|brown} fox jumps over the lazy {dog|elephant}” and we will construct different sentences such as:

The quick brown fox jumps over the lazy dog
The slow yellow fox jumps over the lazy elephant
The slow brown box jumps over the lazy elephant
…and so on….

You can do this for single words, sentences, or even paragraphs. You can even nest randomizations within randomizations! The benefit of this is that you can submit different article text to each directory, ensuring each article is unique, and therefore maximizes SEO effectiveness.We also don’t just stop at the submission stage, oh no, we can even log into your directory accounts and automatically check the article published status, when it was published, and how many times your article has been viewed – pretty cool ‘eh?

And since we’re all busy people and don’t really relish the thought of spending hours submitting to directories, we’ve created a system that can auto-submit for you.

HTA – SEO & Media Exposure Professional Package: for Articles

With our Professional Package for Articles, we can submit your article to more than 1,000 article directories. We designed the package to be flexible, so you can submit to just 25 directories to begin with, or 50…100…500…or all 1,000+ directories.

And our basic service package starts at just $1 for each article directory between from 50-100; just 50 cents per directory from 100-500; and then just 25 cents a submission up to 1000 and beyond.

And as always, if you need the article written too, writing services begin at just $125 depending on subject and length.

Our service offerings also now include submissions to over 4,000 website directories too, a topic for our next posting. The bottom line is – when you have distribution OR writing needs for your web content, contact us and see how we can help you achieve your goals.

Duplicate Content Is Not A SEO Crime

 

Duplicate content” refers to the same article being published on multiple pages online. This term is usually associated with how the various search engines perceive an article that is published on many sites online.

There is some misunderstanding about how search engines regard identical content. Many people, including some webmasters, will tell you that duplication of your copy or content on various websites will hurt your SEO, not improve it.

And while this may have been true at one time, in 2010 it’s a myth.

Google does NOT punish an author, copywriter or website for having an article published on more than one website. This is because the whole goal of article marketing is to have your article republished or cited on as many sites as possible.

Search engines don’t regard it as being a bad thing to have a piece of content published on multiple sites, though they will most likely only show a couple instances of the article in their search results.

Most online publishers or article directories are ok with duplicate content as well, provided that you are the exclusive copyright holder of the copy. That’s because the entire purpose of these directories is to provide free reprint articles for news aggregators, website owners and ezine editors. When an article is published on a directory, the end GOAL is usually that the article be republished on other websites.

This is not to say that there are not a few directories that prefer to be the first website to publish your content. Check the editorial guidelines at the article submission site to see if the site has such a rule.

It should also be noted that when talking about identical content on the web, you mean the same copy on DIFFERENT websites. Submitting duplicate content to the SAME publisher is still a no-no. This is a different scenario than the one above, because no publisher wants to receive duplicate feature stories or articles. Your articles may discuss the same topic or topics repeatedly, but publishers want authors to submit articles that are fresh – completely new to their site.

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How to Increase the Life Expectancy of Your Online Content

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Go Green – Evergreen, that is! You can greatly increase the life expectancy of your online content by remembering to write in a “timeless” manner.

Writing a regular stream of fresh articles is critical to your article marketing (or blogging) success. However, it’s also important to make your articles as “evergreen” as possible, with content that stays fresh and useful long after you publish it. Being sensitive to how your articles could be read in the upcoming years will help keep them from eventually becoming stale, irrelevant pieces of text.

Most publishers that you are trying to attract with your articles prefer evergreen content as well, for a very clear reason. Evergreen content makes your articles (or postings) more useful to their readers for a longer period, and they can spend less of their own time pulling out stale content. So if done correctly, your articles might live on for years and years on a publisher’s website.

So How to Increase Your Evergreen Factor?

Remove the Time Element – Notice how the evergreen title below drops the year reference? Be sure to remove any time-specific references in the body copy, too.

Stale: “Hot Summer Fashion Trends in 2010”
Evergreen: “Hot Summer Footwear Trends: Flip-Flops vs. Sandals”

Find Long-Lasting Angles on Time-Sensitive Topics – This allows you to take even topical news items or recent events and make them virtually timeless.

Stale: Writing about this week’s top-ranked golfers in the world.
Evergreen: Writing about the characteristics and traits of top-ranked golfers, and how you can incorporate some of their success into your own game.

Use the One-Year Test – After you write your next article, read it again and imagine it’s one year later. Is your article still relevant? You should rewrite anything that would be outdated.

Stale: “10 Things You Need to Know Before Investing $499 on Apple’s Hot New iPad”
Evergreen: “10 Things You Should Know Before Purchasing an iPad”

The concept of evergreen content can of course be in mind when you begin writing any fresh, new article, and you can also apply the concept when you older content you have previously created and re-work it to become “evergreen”!

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