SEO-Focused Web Content Writers
Posts tagged web content
How to Schedule Your Web Content Writing
Jul 20th
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Your Web Content Writing is a Critical Piece of the Puzzle for SEO
Using an editorial calendar for your web content writing
If you’re creating web content for SEO then you likely already know you need to keep your content up-to-date and fresh for the best results. Search engines like Google want to see relevant and current content on your site before they will consider it worth linking to. It can be difficult to come up with ideas to write about every day, which is where an editorial calendar comes into play. Here are some tips on setting up your editorial calendar for success.
Look at the calendar
Before you plan anything else, you should look at a calendar and find topics that are related to times, holidays, seasons, or other dates. Almost every topic has some kind of seasonality to it, where certain parts of the year lend themselves to writing certain kinds of pieces. For example, you might focus on Christmas time and do the “Twelve Days of Whatever” focused on your topic. The benefit of planning out this kind of content is that you can usually write it in advance. Write it at your leisure and keep it in the queue for More >
Create Traffic to Your Site with Content Distribution
Jun 18th
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Content distribution can be a very effective way to reach out to your readers without sitting back and waiting for them to discover your article or your website on their own.
Free, interesting, applicable and cup-to-date web content is what most people online are searching for. So you must offer it to your targeted readers, to let them know that you’ve created something that can help address their needs and challenges.
You have to take proactive steps if you want to enhance and maximize the online popularity and visibility of your web content writing. What you publish online might contain great insight and valuable information - created by you at a cost, whether financial or in opportunity costs -, but if you do nothing to expose them, it will be buried in the sea of information. And it won’t be able to deliver what you truly want, more web traffic.
Here are some of the ways to generate traffic through content distribution:
1. Know what your target audience wants.
Knowing what your potential clients want is an effective way of doing what can serve them best. It can help you to formulate the best topics to discuss about.
You will know what your readers want to More >
Encyclopedia Britannica next “victim” to web content
May 14th
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The forests will benefit. But it was difficult not to feel a pang on hearing the news this week that Encyclopedia Britannica would no longer print the 32 volumes of its famous publication. Especially for those Gen Xers and older folks who used this famous reference piece for countless book reports, class presentations and the like when growing up.
First published 244 years ago in Edinburgh, the Encyclopedia has lined many a bookshelf over the years and used to be shorthand for where to go for information. But the fact that “I’ll Google it” has replaced “I’ll look it up in the Encyclopedia Britannica” is one reason why it will now only be published online.
Britannica, the US company which has published the Encyclopedia since 1902 and is owned by Jacqui Safra of the Swiss banking family, has been right to embrace modernity. Long gone are the days of 1771, when the Encyclopedia defined “woman” as “the female of man”. It claims it was the first encyclopedia to go online, launching on Lexis Nexis in 1981, on CD-ROM in 1989 and on the internet in 1994. And it is easy to see why shifting to online only is the logical next step. More >