Posts tagged Business Resources

Great Media Exposure for Your Business

I wanted to take a moment to talk a bit more about the last post below, about an article that I wrote for our team at Hat Trick Associates that focused on Email Marketing and it’s continued marketing viability, even in the face of new competition.

The reason for bringing up the topic again is certainly NOT to impress you the reader with how fantastic the article was, or how important it must have been to receive the coverage that it did.

Actually, quite the opposite.

Although no surprise, I do feel the information it contained was fairly interesting, and made for a good story…the truth is, with the right message and distribution, I could probably gain a similar amount of coverage for an article in YOUR industry, attributed to YOUR company.

And the coverage the Hat Trick article received was pretty cool, I will admit. It’s not every day that you write something that gets shared on Yahoo, CNBC, MSNBC, AOL…as well as lots of other niche websites, like the European Business Express, or the media powerhouse which is KAIT – Channel 8 in Jonesboro, Arkansas(!)

The great thing is, if a piece is written in the proper way – and shared via the right channels – I can almost guarantee similar results. And having so many incoming links is not only good for conversions today from people interested in your subject matter, but also creates some long-term SEO benefits from having high quality sites “aimed” at your own with links. So it’s a win-win.

If you’d like more information on how we can do the same for your company contact us today.

In fact, if you take the time to fill out the quick form, or if you prefer to shoot me an email directly, I’ll even tell you (no-strings-attached, of course) how I did it. I just wish this method existed back in my early days of PR at a large local ad agency.

Two More Great Small Business Resources

In our attempt to provide valuable info, insight and resources to other small business owners, freelance writers and other creatives, and the self-employed, I’d like to share a couple of really great services that I have found and utilized recently.

Some of you may already be “in the know” of these resources already, but if not, I hope these will help you out as you conduct your daily business!

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Need a simple Custom Form on your website?

Try Formstack. It’s free to register for an account, and their interface/dashboard for creating Forms is pretty intuitive and easy to understand, so depending on your technical comfort level you can create your own basic Forms for inclusion on your website. There are multiple levels of service of course, from Enterprise levels of service that can handle 100-1,000 Forms, with unlimited numbers of fields in each, no limit to the number of submissions per month through each Form, and also unlimited amounts of storage available to capture all of your web visitors, and their Form information. For small business owners with much simpler needs, more basic packages are available, including a free account if you need 3 Forms or fewer, each containing no more than 10 individual fields!

In fact, a sample of one of their Forms can be found on my own Hat Trick Associates Contact Us page.

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Are you a small business or self employed individual who could use a free conference call number at any time?

Free conference calls are simple and easy to use with this service, requiring only a name and an e-mail address to receive an instant account. Once you enter your name and e-mail address, you will be provided with a dial-in number and access code for immediate phone conferencing.

Your teleconferencing line is available to you 24/7 and there is no need to schedule or make reservations. Each conference call account accommodates up to 96 callers on an unlimited number of 6 hour free conference calls. All calls can be recorded and archived for future review.

Once again, there are varying levels of service up to Enterprise-level business solutions, but for those small or mid-sized businesses and their owners, the self-employed/freelancers and other small groups and organizations, FreeConferenceCall.com could be a great solution to your needs!

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