I’ve been doing for a while, and it’s really pretty simple.
Add high-quality content to your website, as often as you can, and you’ll make more money.
In basic terms, SEO (search engine optimization) is the process of “getting Google (and others) to like you”.
If you’re more popular, you’ll show up higher in search results, and thus get more online visitors.
So how do you increase your SEO?
These days, you build SEO primarily through adding new content on your website. This can mean new webpages and blog posts, articles, or videos and images.
Links to your website are also important, but even that begins with content. You can’t link to something that doesn’t exist!
The more you add to your site… the more attention, and visitors, and leads, and finally revenues it receives.
The statistics are pretty straightforward.
- A vast majority of consumers pick a link on the FIRST PAGE of results. If customers can’t find you there, they usually don’t find you at all
- About 70% of people now say they discover a new company from articles instead of ads
- Invest more in high-quality, evergreen posts instead of temporary advertising… which disappears the exact moment you stop writing checks!
Content on your website can still be helping you attract more attention many years after you’ve paid for it!
If this is so simple, why doesn’t everyone do it?
First of all, most business owners don’t know the statistics and facts that you just read. They aren’t aware of the benefit.
For the rest the answer is time, desire and skill. As you see, the more frequently you add new material the more quickly you’ll see results.
But most business owners don’t have the time (or other staff) to stick with a publishing calendar, and/or they don’t enjoy writing in the first place.
They also lack the knowledge of SEO rules that make for a really effective post.
And that’s where I come in.
If you’d like to learn more, hit the button below and let’s get a conversation going!