Web Content Development And Trends
Using an editorial calendar for your web content writing
If you’re creating web content for SEO then you likely already know you need to keep your content up-to-date and fresh for the best results. Search engines like Google want to see relevant and current content on your site before they will consider it worth linking to. It can be difficult to come up with ideas to write about every day, which is where an editorial calendar comes into play. Here are some tips on setting up your editorial calendar for success.
Look at the calendar
Before you plan anything else, you should look at a calendar and find topics that are related to times, holidays, seasons, or other dates. Almost every topic has some kind of seasonality to it, where certain parts of the year lend themselves to writing certain kinds of pieces. For example, you might focus on Christmas time and do the “Twelve Days of Whatever” focused on your topic. The benefit of planning out this kind of content is that you can usually write it in advance. Write it at your leisure and keep it in the queue for More >
There has been some research around whether using “buttons” on your website and in your email marketing campaigns as a call-to-action instead of words with links drives more clicks. It’s one of those things that every company really has to test for themselves.
For businesses that market to consumers, you’ll probably find buttons like “Sign Up Now” or “Buy Now.” If you’re marketing to businesses and you offer a white paper you might use the text “Download Now” or if you’ve got a tutorial for your viewers to watch it might be “View the Demo.” At any rate, an “actionable” word will usually work better than a passive one on your button. Instead of saying “Free Trial” you might try something like “Start Your Free Trial.” All of these things might seem subtle, but they also might get your readers doing what you want them to do.
In the end, it’s all pretty scientific, so as always we suggest you test them and see what works for your own audience!
Here’s Our Top Ten List – The Top Ten Reasons To Write Effective Article Titles
#10. Titles that are keyword-rich and relevant to your potential audience are the ones that are going to draw-in the most readers.
#9. Despite what Charlie Sheen says, “Winning!” is not a benefit oriented article title.
#8. Include benefits in the article title so your readers immediately know why they should read your article.
#7. Use the long-tail concept to position your article titles so they can find traffic across the entire keyword distribution curve.
#6. An effective title should be as attention-getting as Brad Pitt walking across this stage.
#5. The title is the window to the web content. If your reader likes what they see, they’ll stop by, if they don’t, they’ll continue on their way.
#4. Avoid using special characters in the article title because it can look like a #@S%& swear word and it confuses search engines.
#3. Don’t write the article title; let Hat Trick Associates do it for you utilizing best practices for free.
#2 The keywords in your article title should be words and phrases that both match the content in your article and include terms that people are actually searching for in search engines.
And the #1 More >