Web Content Development And Trends
There are always many business owners, marketers and others who wish to improve their writing skills as they create and distribute their web content online, and even for those that don’t plan on making writing a profession, there are still good ways to hone your skills to become more effective with your ability to communicate via the written word. Here are 3 good ways to evaluate your writing skills.
Write the Article, Then Come Back in 2-3 Days
A great way to know if your writing is at the highest level is to write about a topic that you’re passionate about, and then step back and leave it for a bit. Come back later to review what you’ve created two to three days later. You can’t truly evaluate the quality of your written piece if you review it right after you finish writing. The tendency to be emotionally attached to your own web content writing is too strong at this point, and can affect your judgment on the piece. If you write a blog, publish your article or essay, and then come back to it when your emotional connection has subsided. This can allow you to be in a better position to make More >
The major search engines are focusing on creating the best possible user experience, which means websites that offer relevant information stand to gain the most visibility. Investing in original, quality content creation is essential to SEO success in the current search climate, and the benefits of producing visitor-friendly content go far beyond rankings.
When you review successful web content writing marketing strategies that can be carried across your entire website, frequently updated blog posts and social media updates in Facebook and through Twitter have always increased its organic search traffic through all of Google’s Panda updates. Google loves high quality, unique content that is frequently updated, no doubt. So much so, that this type of content has become the only real way to guarantee improvements in the organic traffic of your site. The process may happen quickly or more slowly, depending on a number of factors…but it will happen every time.
Recent studies have found that 50% of consumers are more likely to click on a search result if the brand appears multiple times on the results page. Which means strong SEO efforts throughout your entire site – so that you appear multiple times in search results – is a winning strategy. Another More >
Using an editorial calendar for your web content writing
If you’re creating web content for SEO then you likely already know you need to keep your content up-to-date and fresh for the best results. Search engines like Google want to see relevant and current content on your site before they will consider it worth linking to. It can be difficult to come up with ideas to write about every day, which is where an editorial calendar comes into play. Here are some tips on setting up your editorial calendar for success.
Look at the calendar
Before you plan anything else, you should look at a calendar and find topics that are related to times, holidays, seasons, or other dates. Almost every topic has some kind of seasonality to it, where certain parts of the year lend themselves to writing certain kinds of pieces. For example, you might focus on Christmas time and do the “Twelve Days of Whatever” focused on your topic. The benefit of planning out this kind of content is that you can usually write it in advance. Write it at your leisure and keep it in the queue for More >