Web Content Development And Trends
As I was stuck in the airport for a bit over the weekend, coming back from a (great) trip up to Canada, I heard one of the TV hosts talking about the jobs of the future, as part of a piece on advice to today’s young people. He said that 70% of the jobs available in 2030 don’t even exist yet.
Think about that for just a bit. 70%? That’s a huge percentage of new jobs. And what will they look like? Well, you have to assume that the great majority of them will be online, though there will certainly be a good number of more “hands-on” jobs in new manufacturing industries such as the highly touted Green energy field. And even these manufacturing jobs will be incredibly high tech. But how to prepare for a position that doesn’t even exist yet? Being flexible and well versed in current technology is the best way to be ready for even newer technologies.
What does this mean for the web and online content? Like everything else, it will be a rapidly evolving process. The mediums that you use to reach online visitors may change dramatically in the next 20 years. Very few could have More >
Yes, Hat Trick Associates provides all kinds of writing and distribution services. But there are lots of folks who write for a living who also utilize our blog, or even those internal company writers in similar working conditions that could use some tips on how to be more productive in their writing. Here are some tips on how to:
Minimize and Eliminate Distractions
No matter what your niche is or how experienced you are as a writer, you’ve probably come to realize that dealing with distractions comes with the job. Your ability to complete a piece of writing is highly dependent on how well you can block out things going on around you to focus and just write.
Some distractions will always be out there, swirling around you and constantly grappling for your attention. Others come and go. What you do to minimize or even eliminate those distractions altogether will play a big role in how productive you can be and how stressful writing is for you.
Remember, writing should be fun! To help you keep that in mind, here’s our Guide to Uninterrupted Writing. We hope you can use these tips right away and maybe even have a little fun along the way.
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We online marketing communication writers need to be ever mindful of the content we develop, its impact on those who read it (whether intentional or not), and how to make it better. The fact is that marketers are human just like anyone else. And this means that even the best of us can forget the key tenet of marketing: understand your audience. This simple yet inevitable fact sometimes causes us to write content that may achieve our business objectives (of our own companies!), but may not be relevant to our audience.
The truth is, content matters, a great deal in fact. As more and more email fills the Inboxes of our target audience, we need to continually make our email marketing messages stand out even more. That means understanding our audience – their needs, wants, motivations, interests, etc. And, perhaps more importantly, we need to put our audience ahead of our own priorities at all times. Which also means never falling too much in love with your own writing, but in whatever is most meaningful to recipients.
The Three S’s are recommended when developing email marketing More >