Web Content Development And Trends
I try to check out as many new platforms, tools and services as I can. The vast majority of the time the technology is good enough and the idea is good enough, but the enterprise ends up falling flat for me. I’ll play with it a little bit, explore the different elements, but ultimately I find myself pulling away and going back to other places on the web. In thinking about it further, I’ve come up with a check-list of six questions that go into determining if this is a place I should be spending my time:
1. Who’s there?
Just about every site lets you connect with or invite your friends from Facebook, Twitter, etc. Great idea, makes sense. Or at least did make sense. But now I start to ask the question, “If s/he is my friend on Twitter, LinkedIn, Google+, Foursquare, Quora and Facebook, why am I connecting with them here as well?” There doesn’t seem to be any context, it’s just random friend tapping. Sure, sites can benefit from the network effect, but the failure to add a layer of relevancy makes this a hollow exercise. Rather than trying to ramp up with volume, I’d rather see sites incorporate More >
Attracting a new set of readers to your articles or other web content isn’t always an easy task.
Of course, you’re always looking to grow the size of your audience, but it can be tricky hard to pinpoint exactly what makes one article more interesting/exciting/entertaining than the next one.
Increasing the reach of your article writing requires a balance of focus on not only the quality of your content, but also your ability to promote articles after publication. And every step in the process is important, but today’s focus is on the first basic requirement – writing good content. Here are five steps you can use to create a good article:
1. Tell a Story – Create a central theme or hook for each of your articles. Craft a story that your audience can relate or connect to versus just plainly stating facts with little narrative. How you choose to present information to your audience can make a big difference. A well-written story will attract and influence more readers.
2. Speak to One Person – Write your article as if you are communicating directly to a single reader. Try to use “you” instead of “they”, “he”, “she”, etc. This creates a perception with the reader More >
Building upon our last post, I wanted to further expand the conversation re: the future of web content and the trends that will get us there.
I recently read that there will be 30 Billion smart devices in the year 2030. Yes, Billion with a “B”. This is a staggering number, which equates to an average of 7 devices per person. By then we will be living in what I (and others) have called the Age of Ubiquitous Internet – a time when individuals are constantly “plugged in” to the web via one device or another, no matter the situation, usually via multiple ones.
In fact, this is already becoming a reality for many. With iPads and other tablet computers, smart phones, Internet TV and gaming systems, and of course home computers and laptops, etc. there are lots of individuals who spend the vast majority of their day online. Ubiquitous Internet takes it one step further. Imagine an entire platform devices interconnected, all with access to the same data. At this stage, all data will be available to you in the “cloud”, making for seamless transition between one device and another. The cloud makes this all possible, since you don’t need much More >