Web Content Development And Trends


Six Things Social Sites Can Do To Keep Me Engaged

I try to check out as many new platforms, tools and services as I can. The vast majority of the time the technology is good enough and the idea is good enough, but the enterprise ends up falling flat for me. I’ll play with it a little bit, explore the different elements, but ultimately I find myself pulling away and going back to other places on the web. In thinking about it further, I’ve come up with a check-list of six questions that go into determining if this is a place I should be spending my time:

1. Who’s there?

Just about every site lets you connect with or invite your friends from Facebook, Twitter, etc. Great idea, makes sense. Or at least did make sense. But now I start to ask the question, “If s/he is my friend on Twitter, LinkedIn, Google+, Foursquare, Quora and Facebook, why am I connecting with them here as well?”  There doesn’t seem to be any context, it’s just random friend tapping.  Sure, sites can benefit from the network effect, but the failure to add a layer of relevancy makes this a hollow exercise. Rather than trying to ramp up with volume, I’d rather see sites incorporate More >