SEO-Focused Web Content Writers
E-Newsletters and Email Marketing
E-Newsletters: Email Usage Statistics in the U.S.
Apr 29th
Email marketers alert! Business email usage data in the U.S. presented in a neat infographic. The visualization maps the usage pattern for each region across time.
Even though it’s from the same country, each region has different usage peak and trough; meaning email marketers situated at different regions would have to employ different strategies to specifically cater to the region’s behavior.
Sending email ads at trough period could possibly mean that the emails ads wouldn’t reach the audience instantly. It will probably end up in the trash folder as work piles up with time.
On the other hand, sending it at peak would reach most people but it could also mean that they don’t have the time to catch the mail. But at the very least, we can safely assume that the email headline is read. Note that all these are so far based on qualitative analysis. Data and Graphics provided by Rackspace.
Writing Great Headlines: Do You Love People or Money?
Apr 25th
You’ve heard us discuss before that the headline is the MOST critical component of your written piece.
But to start back at zero, let’s ask a question first:
“What is the primary purpose of any piece of writing that you publish both online and in physical form — whether a blog post, an E-newsletter, a sales letter or web tutorial?”
In the most basic sense, it’s to get visitors to read what you’ve written, correct? Before you can generate sales, revenues and profits, or even awareness, someone has to take the time to actually read what you’ve written.
And with that said, what is then the primary purpose of your headline; your layout and graphics; your color schemes and fonts; every single element of your content?
The simple but perhaps surprising answer is…
To get the first sentence read..
This may seem simplistic or maybe even confusing to you. “Don’t we have to write compelling and interesting content with great structure and design? Don’t we have to convert?” you might ask.
Well, of course, but until the visitor reads the content in the first place, nothing else can happen.
When focused on writing great headlines remember that your headline is the first, and perhaps only, impression you make More >
Building Your Email List
Mar 7th
Building an email list is like building a business. Taking shortcuts to hurry the process along, such as turning to third-party mailing list rental or purchase, can backfire in a big way. Use your best selling tactics to promote your email list-building campaign, just like any marketing campaign you use to sell your products or services.
The potential ROI on email newsletters and other e-marketing campaigns is immense, often higher than any other marketing or advertising option. Which leads some to ask, why not just buy or rent a promising-looking list from a broker and start mailing to it? Because these addresses lack relevance, interest and trust, the three key ingredients that support every successful email marketing program. The reason why email marketing can produce such a high Return on Investment is because you typically have these three ingredients with legitimate email recipients. Otherwise:
* Relevance: You’re sending email to people who didn’t ask for it, which equals spam to most recipients, no matter how regulations may define unsolicited email. * Interest: You also have absolutely no idea if they will be interested in your company, products or services. * Trust: Unsolicited email can make recipients suspicious, which can cloud any future contacts More >
