One of the most critical components of publishing blogs and other articles online for marketing purposes is the proper selection of topics. Topics are such a vital factor in online article marketing because they play such an important role in attracting the right kind of traffic to your website and business.
Traffic is the primary source of potential revenue for any online business. The need to attract quality traffic through web content writing is the key reason why you need to publish useful and beneficial information for your target audience.
The attractiveness of your topics determines the volume of traffic – and thus revenue – they will generate, which are the real measures of success for your online marketing campaigns. So you should select them wisely.
Here are four quick steps of for choosing article and blog post topics that will catch the attention of your target audiences:
1. Identify Need
The main purpose of selecting a great topic is to give your audience what they are looking for. If you can correctly identify their wants and needs, you are on the right path to offering content that they just can’t refuse. One simple way to identify what your target market wants is by researching the More >
I recently read this very interesting article on CNN Money, on the introduction of iPads as well as the “one computer per child” concept into today’s schools.
The article cited research that was quite eye-opening in regards to the digitization of modern schools.
A recent survey of 25 educational technology directors at a conference on integrating technology in the classroom found some interesting results regarding digital computing in the classroom.
The findings included:
- 100% of schools were testing or deploying iPads in their schools. 0% were testing or deploying Android tablets
- Their schools currently have an average of one computer for every 10 students
- Nearly half (12) expect to eventually deploy one computer per child; two of their schools already do
- More than a third (9) expect to deploy one tablet per child; 16% within the next 5 years; one school already does
Given the huge problems facing America’s schools, this is a slender thread on which to base a vision of broad educational reform. But these trends represent a profound shift in how students will be educated in the years and decades ahead. It also highlights the absolute need for the strongest web presence possible for businesses that wish to succeed with these students as they grow into More >
The quality of your web content is critical if you really want to build your brands online and increase your web presence.
It’s vital that you provide quality content not only on your website but everywhere else you communicate online as well, such as article directories, press release sites or your email marketing efforts. Great content helps you achieve the two most important goals of your online marketing – increased sales conversions, and revenue online, and also creating future sales opportunities in the form of better SEO rankings for your website.
If you can’t provide the content that your target audience is looking for on your website, you should get someone to write it for you. Publishing often is a key to higher SEO rankings, as the search engines like Google LOVE frequently updated sites, it shows them that someone is actively managing your site and continuously communicating with your web visitors.
Here are some tips you should consider when looking to hire a content provider:
A reference refers to a personal testimony from a former or current client or a co-worker regarding your prospective contractor’s performance, attitude and work ethic. References can be included on an individual’s resume, on their business More >