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jhaynes
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Posts by jhaynes
Article Marketing in 7 Easy Steps
Mar 14th
Article marketing is a great way to improve your credibility and boost your website traffic. But you can’t just submit any old rubbish to the directories. Here are the seven pillars you should consider every time you want to write an article.
1. Prepare A good article requires good research. This requires visiting websites, reading the news, spending some time surfing forums in your niche, reading blog posts and comments, and reviewing sites like Yahoo Answers. Find problems that people have that you can provide a solution to.
2. Produce When you have your article idea you are ready to start writing. Your article needs to be well structured. In the introduction to the article you need to outline the problem for the reader. Then break the solution down into a series of short paragraphs; walk them through it step-by-step. Finally you need to summarize the solution. The first two steps in this process are often the hardest for business owners and others with limited time and resources, which is where companies similar to Hat Trick Associates and other freelancers come into play.
3. Polish When you’re finished re-read your article. Does your article provide the reader with enough useful information to make them want to take More >
Building Your Email List
Mar 7th
Building an email list is like building a business. Taking shortcuts to hurry the process along, such as turning to third-party mailing list rental or purchase, can backfire in a big way. Use your best selling tactics to promote your email list-building campaign, just like any marketing campaign you use to sell your products or services.
The potential ROI on email newsletters and other e-marketing campaigns is immense, often higher than any other marketing or advertising option. Which leads some to ask, why not just buy or rent a promising-looking list from a broker and start mailing to it? Because these addresses lack relevance, interest and trust, the three key ingredients that support every successful email marketing program. The reason why email marketing can produce such a high Return on Investment is because you typically have these three ingredients with legitimate email recipients. Otherwise:
* Relevance: You’re sending email to people who didn’t ask for it, which equals spam to most recipients, no matter how regulations may define unsolicited email. * Interest: You also have absolutely no idea if they will be interested in your company, products or services. * Trust: Unsolicited email can make recipients suspicious, which can cloud any future contacts More >
The Social Media Wildfire Effect
Feb 28th
It’s a businesses greatest fear, but may very well be their most powerful tool: viral content. Over the past couple of years, the term “viral” has reared its head exponentially more and some have yet to understand the full meaning of the term when it’s applied to marketing and the digital atmosphere. Allow us to raise the curtain for you with wikipedia’s definition of viral marketing:
“Viral marketing and viral advertising are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of virus or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the internet. Viral promotions may take the form of video clips, interactive flash games, advergames, ebooks, brandable software, images, or even text messages.”
The most important take-away of the definition: self-replicating viral processes. Next time you’re in a marketing meeting and someone blurts out “hey, let’s just make a viral video!” don’t succumb to the concept of sending it to your friends and family and expect them to send it to their associates. It is never the More >
