SEO-Focused Web Content Writers
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Top 10 Plugins For WordPress
Jul 23rd
If you already have a blog, chances are that you are using WordPress as your platform. If you’re not, you should be. There are many reasons as to why WordPress is the most popular blogging platform on the Web today.
In terms of Internet marketing and getting rankings, WordPress offers the most search engine friendly blogging platform in addition to being very user-friendly. The other great thing about it is the number of plugins which you can add to your blog.
If you are not sure what a plugin is, it basically adds new functions to a WordPress blog. A plugin is essentially a program written in the PHP programming language that adds a specific set of features or services to the WordPress blog. All you have to do to add a new feature or service to your blog is find a relevant plugin, upload it to your plugin folder and then “activate” the plugin on the dashboard. It’s that simple.
That being said, there are literally thousands upon thousands of plugins out there (most of them are free) and if you are a newbie, you may get tempted to add as many plugins as you can to your blog. The bottom line is More >
Top Myths About Social Media Marketing
Jul 19th
Myth #5: Social Media Is Hard Work
Well, this one isn’t a myth, but it’s worth addressing while we’re at it. Sure, successfully growing and interacting with a community on social networks require dedication and reasonable, but sustained commitment.
If that sounds like a bit of hard work to you, well, it is! But the rewards justify the effort. If you’re allergic to hard work, then you probably shouldn’t be in business anyway. Take some pride and joy in the interactions you have with your community and soon, what may have felt like another item on your to-do list will actually be one of the best parts of your day. And when you start having a demonstrated affect on sales and start capturing purchase intent with social media interaction, then all the hard work will be worth it.
I hope these myths won’t hold you back from engaging in social media interaction any longer. There are customers out there waiting to talk to you, and all you have to do is join the conversation.
So which other social media myths do you think need to be “debunked”? Have you fallen victim to any of those listed? Do you have anything to add when addressing these More >
Article Marketing and Backlink Basics
Jul 12th
Article Marketing is a very effective way to promote your company, brands, and products and services, and one we haven’t talked about in a while. Essentially anything resembling a press release can be sent to many distribution outlets online (our favorite PR Log, which like many other platforms is a free service/website). An interesting article or story could find itself literally anywhere after submission to this website and other similar ones, as your release will be shared with hundreds of outlets, and can be picked up by news services, newspapers, online new aggregators, anyone. After your submission to press release distribution sites, consider posting on one of the popular article directories. Once again, our favorite at Hat Trick Associates is Ezine Articles.
What is the benefit of these distribution services? Well, as noted the hope is that the article or story will be shared all over, and that potential customers or clients will find it online and read it. But there is another benefit. Every time the release is shared online, the backlinks contained within the article that direct back to your website are GREAT for SEO purposes. But there are some rules you should follow when adding these valuable backlinks in your More >
